Content marketing, while a resource-intensive endeavor involving topic research, content creation, editing, and publishing, is a crucial strategy that leaves many businesses questioning its worth. However, the answer is a resounding “yes.” Continue reading to discover why content marketing is a valuable investment for your business.
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Content marketing is beneficial for your business as it drives targeted traffic to your website, generates qualified leads, and ultimately boosts revenue. While content creation demands time and effort, the returns far outweigh the investment.
Here are several reasons to consider content marketing:
Let’s imagine you run a garage door repair and installation company. Your target audience may be seeking information on whether to replace a single garage door panel or opt for a full replacement. They will likely turn to Google to search, “Should I repair or replace my garage door?”
By crafting a blog post that aligns with this common customer query, you can attract website visitors who are more likely to choose a full replacement. Although the customer may not make an immediate decision, their engagement on your page signals to Google that you provided valuable information. Ideally, your company will be top of mind when they seek a solution or have further questions about their garage door.
Google, as the world’s preferred search engine, rewards websites that offer useful content. Its search engine results pages (SERPs) ranking algorithm prioritizes relevant and search-optimized content.
High-quality content encompasses three key aspects:
It addresses the user’s initial search query and provides the necessary information.
It is optimized for search engines, incorporating a balanced mix of long-tail keywords, internal links, and more.
It adheres to Google’s content guidelines and best practices, such as E-E-A-T.
With the increasing risks of thin, unoriginal AI-generated content, Google favors high-quality content, even if it is published less frequently, over posts that lack value but are published regularly. The more authoritative and high-quality the content, the better for Google, your business, and your leads.
Content marketing caters to all stages of the buyer’s journey. You can create content for individuals unfamiliar with your brand, new customers, and loyal clients. Each piece of content serves a distinct purpose based on the lead’s position in the buyer’s lifecycle. For example, you can produce content for:
Top-of-funnel (TOFU) leads
Middle-of-funnel (MOFO) website visitors
Bottom-of-funnel (BOFU) customers
Content marketing enables you to engage with your audience at any stage of the buyer’s journey. From basic blog posts to comprehensive guides, you can reach, engage, and assist your audience throughout all stages.
Content marketing’s value lies in the sustained benefits it provides after publication. Unlike advertisements, which yield no results once the campaign ends, content marketing continues to drive traffic for months, years, or even decades after it is published.
Once your content is online, it can continuously drive valuable traffic to your website. While periodic updates may be necessary, the ongoing benefits make it a sound investment.
Now that you understand the value of content marketing, if you’re unsure about where to begin, the digital marketing and copywriting experts at WebFX can assist you. With over 100 specialized content writers, we can create content that adds continuous value to your business.
With over 28 years of experience in digital marketing, you can trust us to craft content that drives traffic, leads, and revenue.
Ready to embark on this journey? Contact us online or give us a call at 888-601-5359 to speak with a strategist!
