Boost your website’s visibility and rankings with these 10 advanced SEO strategies, designed to enhance not only your search engine rankings and traffic but also maximize the ROI from your SEO efforts. Whether your goal is to increase sales, drive store visits, or generate leads, these SEO techniques are your key to success. Explore further to uncover these proven SEO methods and discover essential website optimization tools. For expert guidance on the latest SEO techniques, turn to WebFX.
Our SEO services have delivered substantial traffic and over $10 billion in revenue for our clients in just the past five years. Contact us online or call 888-601-5359 to see how our award-winning team can elevate your SEO strategy.
Over 50% of businesses engage in content marketing, yet many have outdated content that could be underperforming.
Why Revitalize Old Content?
Outdated, underperforming content is akin to a bicycle with a flat tire—it’s there but unusable. If you notice a page has slipped in rankings, it may require a reoptimization. By optimizing content with low traffic, conversions, or other key metrics, you can maximize the value of that content and regain its top position in search engine results pages (SERPs).
How to Revitalize Old Content?
Identify old content for reoptimization using various strategies, such as analyzing organic traffic or conversion data in Google Analytics, checking impression and click data in Google Search Console, or assessing keyword rankings and traffic in Ahrefs. Focus on pages that are at least six months old, have a history of driving substantial traffic or conversions, and are related to your company’s services or products. Once selected, audit these pages and look for quick wins, like title tag updates, keyword insertions, and internal linking, or more extensive updates like rewriting or adding content.
A mobile-friendly website is not just a technique; it’s a necessity for modern digital presence.
Why Create a Mobile-Friendly Website?
A responsive or mobile-friendly website is crucial due to the growing trend of mobile traffic and transactions, as well as Google’s mobile-first indexing approach. A responsive site is essential for both search engines and users.
How to Build a Mobile-Friendly Website?
This advanced SEO technique often requires developer assistance, especially if you’re not using a website builder like Wix. Utilize Google’s Mobile-Friendly Test tool to assess your site’s mobile-friendliness.
A smart internal linking process is essential for SEO, regardless of your website’s size.
Why Develop an Internal Linking Process?
Internal linking is crucial for guiding search engine crawlers through your site, ensuring proper indexing and ranking. It also helps demonstrate the relevance of pages and pass link equity from high-authority pages to lower ones.
How to Develop an Internal Linking Process?
Start by auditing your site, checking inbound links, and incorporating internal links into your content strategy. Use anchor text effectively and avoid keyword stuffing.
Optimizing content for Google RankBrain is more than an advanced SEO technique; it’s essential.
Why Optimize Content for Google RankBrain?
RankBrain is a critical Google algorithm that evaluates user interactions with search results. As one of the top three ranking factors, it significantly impacts search rankings.
How to Optimize Content for Google RankBrain?
Focus on optimizing title tags and meta descriptions to improve click-through rates (CTR). Align your optimizations with your content to avoid misleading users.
Targeting keywords without featured snippets is a new advanced SEO technique to consider.
Why Target Keywords Without Featured Snippets?
Featured snippets can significantly impact click-through rates, potentially reducing them by 9%. Targeting keywords without featured snippets can protect against traffic loss and reduce Google’s search real estate claim.
How to Target Keywords Without Featured Snippets?
Filter keywords to avoid those with featured snippets and focus on those with questions, prepositions, or comparisons, which have a higher chance of generating featured snippets.
Improving page speed is essential for both search rankings and user experience.
Why Improve Page Speed?
Page speed is a critical ranking factor, and users expect fast loading times. A one-second improvement in page speed can increase conversions by 7%.
How to Improve Page Speed?
Work with a developer to optimize your site’s speed, and consider using page speed optimization services. Regularly audit your site for performance issues.
Deleting thin content can be an effective SEO strategy.
Why Delete Thin Content?
Thin content, like pages with 250 words or less, offers little value and can negatively impact your site’s perception and rankings. Removing it can improve your site’s overall quality.
How to Delete Thin Content?
Audit your content, compile thin content into a document, review it, and decide on the appropriate action, such as updating or deleting it, and consider using redirects to maintain page value.
Claiming dead links to competitor pages can streamline the link-building process.
Why Claim Dead Links to Competitor Pages?
Claiming dead links can provide a valuable opportunity to gain backlinks from authoritative sites. It’s an effective link-building strategy that requires research and outreach.
How to Claim Dead Links to Competitor Pages?
Use SEO tools like Screaming Frog, Google Sheets, and Ahrefs to identify competitor 404 pages, review their backlinks, and target potential sites for outreach.
Adding schema markup to pages can enhance your search result appearance.
Why Add Schema Markup to Pages?
Schema markup provides additional information about your page to users and Google, potentially improving your search result visibility and click-through rates.
How to Add Schema Markup to Pages?
Use Google’s Structured Data Markup Helper to easily add structured data to your pages. Follow the provided steps to tag text and images, then add the generated HTML code to your page’s head section.
Repurposing content into new formats can drive better results and keep your content fresh.
Why Repurpose Content?
Repurposing content into formats like videos, infographics, or social posts can help you stand out in a crowded content landscape and drive new traffic and engagement.
How to Repurpose Content?
Select pages with decreasing traffic, lower rankings, or limited value to your goals, and choose the right format for your content. Research your audience and keywords to maximize the impact of your repurposed content.
With these advanced SEO techniques, you can tailor your strategy to drive results. For expert support, contact WebFX online or call 888-601-5359 to take your SEO to the next level. SEO is a dynamic field, and a solid strategy is key to success!
For any SEO inquiries, get in touch with us today!
