Within a month of installation, apps typically experience a staggering 90% decline in their daily active users. Even companies without a dedicated app face the challenge of maintaining user engagement with their products or services.
Thankfully, onboarding campaigns significantly simplify the process of converting consumers into loyal patrons.
RunKeeper, a GPS tracking application, offers an amusing yet effective case study of marketing automation in action. When users download the app but fail to utilize it for step tracking, the app initiates a personalized email campaign to re-engage them.
This email captures the reader’s interest from the outset with a personalized “note” and a clear call-to-action (CTA) that creates a sense of urgency to use the app promptly.
This marketing automation example underscores the importance of creative user engagement strategies and the power of email as a tool for customer interaction, especially for non-app users.
Consumers desire a sense of confidence when completing a purchase, especially in the absence of the tactile reassurance of leaving a physical store with their goods.
Therefore, e-commerce businesses often employ a series of order tracking emails to reassure customers about their purchase progress.
These emails typically include:
Order confirmation
Shipment confirmation
Delivery confirmation
For e-commerce businesses, these confirmation emails are essential.
Customers need assurance that their online purchase is being processed and is en route to their doorstep. A thoughtful confirmation email extends beyond merely providing tracking numbers and delivery dates.
An intelligent approach to these emails involves incorporating referral programs or future purchase discounts.
Crocs excels in providing customers with the necessary order information and includes a tracker to visualize the order progress.
This marketing automation technique keeps customers informed about their purchases and encourages repeat purchases, while also incentivizing them to share your brand with their network.
For further examples of marketing automation, consider leveraging it for loyalty programs.
An automated approach to loyalty programs involves creating emails that promote your rewards program, such as McDonald’s does, highlighting the benefits of membership, such as a 20% discount on orders.
For existing loyalty program members, you can automate promotional emails offering double points, exclusive discounts, or other incentives to encourage repeat purchases.
In addition, you can automate emails to remind loyalty members of their progress towards rewards, the types of rewards available, and more.
Marketing automation helps maintain engagement with loyal customers and drives continued purchases from your business.
Next on the list of marketing automation examples, consider utilizing automation for special occasion emails. Building a loyal customer base requires making customers feel valued, which can be achieved through birthday offers or membership anniversaries.
How can marketing automation facilitate this?
With marketing automation software, you can create and automatically dispatch emails on special occasions like birthdays or anniversaries, offering tailored promotions to enhance customer loyalty.
Dutch Bros Coffee effectively acknowledges special days, such as birthdays, by offering a free drink to the celebrant.
Marketing automation makes it straightforward to foster brand loyalty with your customers.
Concluding this list of marketing automation examples, let’s examine its use for surveys. It’s crucial for businesses to continuously gather customer feedback for improvement. Manually distributing surveys can be time-consuming.
Marketing automation simplifies this process by automatically sending surveys to customers seeking product feedback, their online shopping experience, and more.
For instance, State Farm sends surveys to customers asking about their experience with a particular agent, using a star rating system for ease of feedback.
Marketing automation streamlines the feedback process, allowing businesses to implement improvements based on customer insights.
Marketing efforts should not be burdened with exhaustive manual labor. In the digital age, technology can significantly reduce the strain of generating leads and closing sales through strategies like marketing automation.
At WebFX, we offer performance-driven marketing automation services to streamline your marketing initiatives.
Our team of over 500 digital marketing experts is also adept at enhancing your business’s marketing performance, with a client retention rate of 93%, making us a trusted choice for businesses worldwide.
Curious about our digital marketing services? Call us at 888-601-5359 or contact us online to get started!
