Is Facebook still relevant? “Facebook is for the elderly.” “Why use Facebook when TikTok exists?” “Facebook is dying; there’s no point in being on it.” These are common queries and remarks we encounter daily regarding Facebook. However, the reality is that this original social media platform is more robust than ever, and it’s not just “old people” utilizing it. Disagree? Explore these Facebook statistics that highlight its effectiveness as a platform for marketing to your target audience and maximizing your social media ROI.
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Let’s begin with the fundamentals: How many users are active on Facebook? What is the revenue generated by Facebook and the Meta Family? Discover the following general Facebook statistics to find out:
$134 billion in annual revenue was generated by Facebook in 2023
$39 billion in net income was generated by Facebook in 2023
Over 3 billion people are active on Facebook each month
Over 2 billion people are active on Facebook every day
$1 billion is how much Facebook acquired Instagram for in 2012
979 million people use Facebook Messenger each month
191 million Facebook users reside in the U.S.
72% of U.S. adults do not trust Facebook with their private data
20% of U.S. adults have a very favorable opinion of Facebook
19% of U.S. adults have a very unfavorable opinion of Facebook
You’re here because you’re a business looking to enhance your social media strategy with Facebook. It’s a great choice! Learn how other brands and businesses like yours perceive Facebook marketing through these Facebook marketing statistics for businesses:
91% of organizations have a presence on Facebook
89% of global marketers use Facebook
62% of brands are confident in Facebook’s ability to deliver a positive ROI
53% of global marketers plan to increase their use of Facebook for marketing purposes in the future
38% of brands are not confident in Facebook’s ability to deliver a positive ROI
29% of global marketers say Facebook offers the highest ROI of all social platforms
22% of global businesses to business (B2B) marketers say Facebook offers the highest ROI of all social platforms
5 times is how often brands typically post each week on Facebook
For gaining visibility on Facebook, paid advertising is an effective option. Facebook ads can significantly enhance your business’s presence on the platform, as these Facebook advertising statistics confirm:
$170 billion is Facebook’s expected ad revenue for 2024
$152 billion was Facebook’s ad revenue in 2023
Over $2 billion of ad spend was incurred by Facebook in 2023
Over 10 million advertisers actively utilize Facebook’s ad services and tools
77% of marketers retarget Facebook and Instagram ads to increase their reach and grow their brand
74% of Facebook In-Stream non-skippable video ad views are completed, globally
68% is how much advertisers can lower their cost per purchase when they keep their overall spending in an ad’s learning phase under 20%
31% is how much Facebook ad impressions increased in 2023
6% is how much Facebook’s average price per ad dropped in 2023
3% higher conversions per dollar are possible when vertical video ads contain speech or voiceovers
1.4% is the average click-through rate of Facebook ads
As previously mentioned, Facebook isn’t just for the elderly — see for yourself with these Facebook user demographics statistics that show who is active on the social media site each month:
76% of U.S. adult women use Facebook
75% of U.S. adults aged 30-49 years old use Facebook
74% of all U.S. adults use Facebook
69% of U.S. adults aged 50-64 years old use Facebook
67% of U.S. adults under 30 years old use Facebook
59% of U.S. adult men use Facebook
58% of U.S. adults over 65 years old use Facebook
57% of Facebook users identify as male
43% of Facebook users identify as female
33% of all U.S. teens use Facebook
18% of Facebook’s global audience are men between the ages of 25-34
We’ve mentioned that 191 million Facebook users are in the U.S., but what about other countries? Discover which other countries are highly active on Facebook with these global audience penetration stats:
367 million Facebook users reside in India
117 million Facebook users reside in Indonesia
111 million Facebook users reside in Brazil
90 million Facebook users reside in Mexico
87 million Facebook users reside in the Philippines
Whether you use it to stay connected with friends or to build an engaged audience for your business, everyone has their reasons for using Facebook. Compare yourself to the billions of other users with these Facebook usage statistics:
78% of social media users in the U.S. use Facebook regularly
72% of people use Facebook to message friends and family
67% of U.S. teens say they never use Facebook
65% is Facebook’s U.S. mobile usage reach
63% of people use Facebook to post or share photos and videos
58% of people use Facebook to stay up-to-date with news and current events
55% of people use Facebook to look for funny or entertaining content
54% of people use Facebook to follow and research brands and products
43% of U.S. users say they regularly turn to Facebook to get their news
22% of U.S. users who regularly get their news from Facebook are under 30 years old
8% of U.S. teens say they use Facebook once a day
3% of U.S. teens say they use Facebook constantly
As mentioned earlier, Facebook isn’t just a video-focused app like YouTube, yet users still spend a considerable amount of time consuming video content. Learn just how much time with the following Facebook video stats:
