Incorporating video into your company’s marketing strategy offers numerous advantages, from enhancing search engine visibility on Google to significantly boosting conversion rates. The impact of online video on the ROI of digital marketing campaigns is undeniable. However, if you’re still on the fence, examining the data can be a compelling argument. This page compiles 100 compelling video marketing statistics for 2024, segmented into nine categories:
1. The online impact of video
2. Business perspectives on video marketing
3. Online users’ views on video marketing
4. Types of videos created by marketers
5. How businesses produce videos
6. Video marketing budgets
7. Optimal social media platforms for video marketing
8. Results generated by video marketing
9. Best practices for video marketing
Continue reading to explore the profound impact of video marketing and discover how it can benefit your business. Subscribe to Revenue Weekly, our email newsletter, for more digital marketing insights delivered directly to your inbox!
Let’s delve into 16 statistics that illustrate the influence of video content on the internet, encompassing various video formats beyond just marketing videos.
1. One-third of all online activity is dedicated to watching video content.
2. 100 million internet users watch a video online daily.
3. 55% of people watch online videos every day.
4. Over 1 billion hours of video content are viewed on YouTube each day.
5. More than 92% of all internet users globally watch videos online weekly.
6. On average, individuals consume 17 hours’ worth of video content weekly.
7. Over 90% of consumers aged 12 to 44 are digital video viewers.
8. There are over 244 million online video viewers in the United States.
9. Online video content has a global audience reach of 92.3%.
10. 65% of users identify YouTube as their preferred channel for video content.
11. Over 75% of all online videos are viewed on mobile devices.
12. 92% of mobile video viewers share videos with others.
13. 75% of users prefer horizontal video formats over vertical.
14. 80% of users will exit a video if it buffers or loads slowly.
15. 92% of users watch videos with the sound off.
16. Users retain 95% of information presented in a video, compared to 10% when reading text-based content.
Understanding how businesses perceive video marketing is crucial. Here are 11 statistics that shed light on this perspective.
1. 91% of companies use videos in their marketing.
2. 71% of B2B companies use video marketing.
3. 66% of B2C companies use video marketing.
4. 69% of companies have invested in paid video ads.
5. 88% of marketers view video marketing as a key part of their digital strategy.
6. 30% of marketers believe video marketing plays a more significant role than their website.
7. 36% of marketers aim to increase brand awareness through video marketing.
8. 48% of content marketers believe their companies are not maximizing video marketing potential.
9. 39% of companies identify lack of time as the primary obstacle in video marketing campaigns.
10. 15% of businesses avoid video marketing due to not knowing where to start.
11. 68% of businesses plan to start using video marketing in 2024.
To gain insights into the target audience’s perception of video marketing, consider these 18 statistics.
1. 72% of consumers prefer learning about products and services through video.
2. Users are 3 times more likely to watch a YouTube video tutorial than read an instruction manual.
3. 54% of email subscribers prefer video content in emails.
4. 91% of users want more video marketing content from businesses.
5. 45% of users would like to see more live video content on social media.
6. 66% of consumers find short-form videos more engaging on social media.
7. Viewers are 35% more likely to watch personalized videos than non-personalized ones.
8. 87% of users state that video quality affects their trust in a brand.
9. 65% of users skip online video ads when possible.
10. 87% of business-related videos are viewed on desktop computers.
11. Over 90% of people discover new brands on YouTube.
12. More than half of users watch explainer videos before making a purchase.
13. 70% of users are open to learning about new products from YouTube brands.
14. Over 55% of consumers use YouTube to help make purchase decisions.
15. More than 40% of users have purchased products discovered on YouTube.
16. 82% of consumers have bought a product or service after watching a marketing video.
17. 80% of shoppers who watched a YouTube video related to a planned purchase did so at the beginning of their shopping process.
18. 80% of users switch between online search and video content when researching products.
To understand the types of videos marketers create, here are 12 statistics.
1. 48% of marketing videos are live-action.
2. 24% of marketing videos are animated.
3. 22% of marketing videos are screen-recorded.
4. 40% of customer experience team videos are how-to videos.
5. 20% of companies have created thought leadership videos.
6. 65% of marketing videos are presentations.
7. 40% of companies have created explainer videos.
8. 32% of businesses have produced product demo videos.
9. Almost 50% of all marketing videos are testimonials.
10. 39% of video marketers have produced video testimonials.
11. 53% of businesses have used live webinars for synchronous video content.
12. 95% of marketers report success with short-form video content.
These six statistics provide insights into how companies approach video creation.
1. 35% of marketing videos are created from scratch.
2. 48% of marketing videos are developed from a combination of templates.
3. 38% of businesses create their marketing videos in-house.
4. 24% of businesses rely entirely on external agencies.
5. 38% of businesses divide their video marketing between in-house and external agencies.
6. 75% of video marketers have used AI to assist in creating video content.
Budgeting for video marketing can vary widely, but these three statistics offer a glimpse into other companies’ approaches.
1. 60% of businesses allocate 11-50% of their marketing budget to video marketing.
2. 85% of marketers plan to maintain or increase their video marketing budget in 2024.
3. On average, businesses increase their video marketing budgets by 25% annually.
The popularity of social media platforms for video marketing is evident in these seven statistics.
1. 90% of marketers use YouTube for video marketing.
2. Facebook is the second most popular video-sharing platform, with 70% of marketers preferring it.
3. 84% of businesses use Facebook as a primary video marketing channel.
4. TikTok is expected to surpass Facebook as the most popular social media platform for video marketing in 2024.
5. 77% of businesses have posted a marketing video on Instagram’s IGTV.
6. 75% of marketers who posted video content on LinkedIn reported success.
7. Video posts on LinkedIn are shared 20 times more frequently than other post types.
To demonstrate the effectiveness of video marketing, consider these 18 statistics.
1. 86% of marketers say video content has increased website traffic.
2. 82% of businesses report that videos keep people on their websites longer.
3. Users stay on pages with video content almost 3 times longer than without.
4. Blog posts with video content attract 3 times as many backlinks as those without.
5. 90% of marketers report that video marketing has improved their ROI.
6. 87% of marketers say video marketing has generated more leads.
7. 87% of marketers say video marketing has driven more sales.
8. Companies using video marketing grow revenue 49% faster than those that don’t.
9. Businesses using video marketing experience conversion rates 34% higher than those that don’t.
10. On e-commerce websites, video marketing can increase conversions by up to 80%.
11. Adding a video to a landing page can increase that page’s conversion rate by up to 80%.
12. Websites featuring video content have an average conversion rate of 4.8%, compared to 2.9% for sites without video.
13. Social media posts with video content attract twice as much engagement as those with images.
14. Social media posts with videos generate 1200% more shares than text and image-based posts combined.
15. Including videos in marketing emails can boost click-through rates by up to 300%.
16. 88% of marketers say video marketing helps users better understand their products or services.
17. 90% of businesses say video marketing has increased brand awareness.
18. 62% of Google searches include video results.
To maximize the benefits of video marketing, consider these best practices.
1. 31% of businesses publish two to four videos per month.
2. 65% of companies add captions for accessibility.
3. Marketing videos need to capture viewers’ attention in 2.7 seconds or less.
4. 81% of companies find that including music in videos improves performance.
5. 66% of companies report that using voiceovers helps their videos perform better.
6. 24% of marketers believe humor increases the likelihood of videos going viral.
7. 60% of marketers consider engagement the most important video marketing metric.
8. 36% of marketers say capturing attention in the first few seconds is crucial.
9. 42% of companies say partnering with an external agency has improved their video performance.
After reviewing these video marketing statistics, you may be eager to launch or optimize your video marketing campaigns. If you lack the resources or personnel to do it alone, partnering with a digital agency can be beneficial. WebFX, with over 28 years of experience in digital marketing, including video, can assist you in creating top-tier video content to engage your audience and boost revenue.
Contact WebFX at 888-601-5359 or online today for our video marketing services!
