Shopify stands as a prominent force in the global e-commerce landscape, boasting over four million websites powered by its platform. While SEO fundamentals are universally applicable, Shopify’s CMS features demand particular focus for optimal outcomes. As a certified Shopify Partner, Coalition Technologies recognizes that despite varying design elements, successful businesses share common core principles. Here are thirteen essential tasks for your Shopify SEO checklist.
Avoid the default Shopify URL and opt for a custom domain to enhance credibility, brand image, and SEO. Custom domains signal independence from the Shopify root domain and boost click-through rates, contributing to increased organic traffic.
Optimize your keyword strategy by targeting long-tail phrases, which tend to have lower competition and higher conversion rates. Integrate relevant keywords naturally within your website content to improve search engine rankings and audience engagement.
Create and submit a sitemap to facilitate search engine indexing. Follow Google’s sitemap protocols and consider multiple sitemaps for larger websites to optimize file size and indexing.
Craft compelling title tags that resonate with potential customers and search engine crawlers. Limit tags to 60 characters, incorporate keywords, and ensure they are easy to interpret for search engines.
Write concise and keyword-rich meta descriptions that entice clicks and provide search engines with additional context about your website’s content.
Optimize your URLs by including relevant keywords, eliminating unnecessary characters, and using full words for readability.
Utilize alt text for images to enhance accessibility and provide search engines with additional information about your website’s content.
Implement internal linking to boost domain authority and improve user experience. Link to relevant pages and collections to enhance site hierarchy and user navigation.
Establish a Google Business Profile for businesses with physical locations to increase local discoverability and improve search rankings.
Leverage guest blogging as a strategy to build authority and drive traffic to your website through external link-building.
Ensure your Contact page is comprehensive, providing easy ways for customers to reach you, thereby enhancing credibility and local search rankings.
Diversify your website content with various formats, such as blogs, images, and videos, to cater to different user preferences and enhance SEO.
Utilize SEO tools for ongoing keyword research, tracking algorithm changes, and monitoring your rankings. Whether using free or paid tools, these resources can significantly improve your Shopify website’s performance.
Implementing these Shopify SEO best practices will enhance your website’s performance and increase its visibility. For further guidance, consult the SEO experts at Coalition Technologies to embark on your Shopify SEO journey today.
