Enhance your Google search ad performance and engage users with more detailed information by incorporating structured snippets, a powerful ad extension feature. This article delves into the concept of structured snippets, offering examples to guide you in leveraging this valuable tool for your advertising strategy.
Structured snippets, a form of ad extension in Google Ads, enable you to enrich your search ads with supplementary details. By highlighting key aspects of your product or service, these snippets can make your ads more appealing and informative.
Let’s explore a structured snippet example from Google. In this case, the header is “services,” followed by a list of services provided by the example company.
[Image: Structured snippet example from Google]
To further understand how structured snippets operate, we provide additional examples, most sourced from real Google search engine results pages (SERPs) and a few created using a Google Ads preview tool. Google offers a predefined list of header options to customize your structured snippets.
Available headers include:
– Amenities
– Brands
– Courses
– Degree programs
– Destinations
– Featured hotels
– Insurance coverage
– Models
– Neighborhoods
– Service catalog
– Shows
– Styles
– Types
Each header comes with a corresponding example to illustrate its use.
For instance, the “amenities” header can be used to showcase features or facilities offered by a place, as demonstrated in an Airbnb bed and breakfast booking ad.
[Image: Structured snippet amenities example]
Structured snippets are versatile and can be added at the account, campaign, or ad group levels. They appear below your ad, with up to two headers visible on a computer and one on mobile devices and tablets.
Google also provides dynamic structured snippets, which are automatically added based on your ad’s content and potential to enhance performance.
Structured snippets not only provide users with a preview of your offerings but also increase the relevance of your ad, helping it stand out from competitors. By adding this additional information, you can attract more qualified leads and improve the ROI of your Google Ads campaigns.
To maximize the impact of your structured snippets, follow these best practices:
– Ensure your header and values align correctly.
– Add multiple headers for a wider range of options.
– Provide enough values to offer comprehensive information without overwhelming the user.
– Avoid prohibited values, such as punctuation, repeated values, or entering multiple items as a single value.
To further optimize your PPC advertising, consider a free PPC audit by one of our experts. Contact us online or call at 888-601-5359 for more information on how we can assist you in achieving successful online advertising results.
