Are you contemplating whether your business should allocate resources to search engine optimization (SEO)? As a fundamental component of digital marketing, SEO offers a multitude of compelling reasons to invest, whether independently or through an SEO agency, to enhance brand visibility, attract a broader customer base, and increase online revenue.
To assist in your decision-making process, we have curated a comprehensive list of the top 15 SEO benefits, ranging from enhancing credibility to optimizing advertising strategies. Continue reading to uncover the full spectrum of advantages that a strategic SEO approach can bring to your business!
P.S. Curious about your site’s SEO performance? Simply input your URL to receive an assessment!
Our first highlight is the significant enhancement in your digital marketing return on investment (ROI). When investing in digital marketing, maximizing ROI is the ultimate goal. A well-crafted SEO strategy can deliver a substantial return.
Why is this the case? Search engines have a conversion rate of nearly 15% for new leads. While this may seem modest, it represents a substantial advantage over traditional marketing, which typically sees a conversion rate of less than 2%. This means you can boost your lead conversion rate by nearly 13%.
Let’s put this into perspective: if your average lead is worth approximately $800 and you secure about 20 new leads each month, investing in digital marketing and SEO can increase your monthly leads to 23, translating to an additional $2,400 per month and $28,000 in additional revenue annually. For many businesses, this increase in revenue is one of the most significant benefits of SEO.
However, this additional revenue hinges on SEO. If your website ranks on page two, three, or four of search results, users are unlikely to find your business. They will remain on the first page, resulting in no leads from Google or other search engines, and thus, no additional revenue.
One of the most overlooked benefits of SEO is its impact on consumer credibility. Ranking on the first page of search results indicates to users that Google, or another search engine like Bing, trusts your website.
This is why 75% of users stick to the first page of search results. They trust search engines to filter out spammy websites. Google and other search engines understand this and use on-page and off-page signals to rank websites, demonstrating that your website is safe and credible.
SEO also enhances credibility by optimizing your Google My Business listing, which provides users with details about your company and can feature reviews from Google users. These reviews are crucial for building credibility and driving sales, as 80% of consumers say online reviews have influenced their purchasing decisions.
SEO is also pivotal in driving high-quality traffic to your website. Unlike traditional marketing, digital marketing provides highly targeted tools. You know your target audience will see your website in search results, not just hope they notice a billboard.
This targeted approach also means you’re reaching your audience at the right time, when they’re actively seeking your services or products. This increases the likelihood of them taking action on your calls-to-action (CTAs), such as making a call or liking your Facebook page.
Understanding the impact of your investment is crucial, whether it’s in advertising or marketing. This is why both digital marketing and SEO offer the advantage of real-time monitoring of strategy success. With tools like Google Analytics, it’s easy to evaluate the performance of your SEO strategies.
Key metrics to monitor include website traffic, bounce rate, conversions, and time on site. Marketing software, such as MarketingCloudFX, can streamline the process of monitoring your SEO strategy and provide actionable insights.
SEO can also promote your business 24/7, a crucial factor given that Google processes over 60,000 searches per second. This reinforces digital marketing’s ability to connect with users on their terms.
Content marketing’s rise has made SEO even more valuable. It enables businesses to connect with consumers at every stage of the marketing funnel, earning 54% more leads than traditional marketing.
More than 60% of consumers prefer companies that create original content for them, helping build brand awareness and loyalty. This SEO benefit is a win-win for both consumers and companies.
Another significant SEO benefit is the increased brand awareness among your most valuable customers. As consumers move through the buying funnel, they conduct many searches. If your company appears consistently in their search results, it enhances brand awareness and trust.
Investing in video marketing can also supercharge your brand awareness efforts, as viewers’ brand association increases by nearly 140% when watching a video. However, to ensure users see your videos, you need to optimize them for search, which SEO can facilitate.
One of the most mentioned SEO benefits is the increased sales, leads, and market share that companies see. This advantage is also realized when partnering with top SEO service providers.
These increases are evident in daily operations, as more shoppers visit your store or product orders ship from your warehouse due to your rank in search results.
Ranking on the first page of search results for high-value keywords used by your target audience earns clicks and visits from the most relevant consumers. The first listing in search results earns 33% of all search traffic, making ranking on the first page a valuable goal.
If you’re incorporating digital marketing into your business strategy, SEO is likely a part of it. It strengthens your overall campaign and enhances other digital marketing focuses like content marketing, video marketing, and social media marketing.
By building a comprehensive digital marketing strategy, you increase your competitiveness in the online marketplace. A stronger digital marketing strategy means a bigger ROI, allowing you to reinvest in your company’s success.
SEO also connects with every type of target audience, reaching them at every stage of the buying funnel. It can lower your advertising costs and even your marketing expenses by ranking on the first page for high-value keywords.
SEO can decrease not only your digital advertising spend but also your traditional advertising costs. Many businesses find that SEO is more cost-effective than traditional advertising and marketing, delivering better results.
For local businesses that depend on offline transactions, SEO is invaluable. As more consumers become smartphone owners, local search becomes increasingly popular, with 80% of local searches converting.
For your competitors, this makes it easy for them to gain market share. Don’t make it that easy for them. Instead, give your business a competitive edge with local SEO.
SEO is an ongoing strategy, providing benefits years after the initial investment. To maintain rankings and evolve with search algorithm updates and user search habits, it’s crucial to include SEO in your marketing budget annually.
SEO.com is a user-friendly SEO tool designed to simplify managing and improving your SEO strategy. With SEO.com, you can easily monitor organic traffic, analyze SEO performance, spy on competitor websites, research keywords, and more. Try it for free today to get started!
