17 Corporate Video Ideas Any Business Can Adopt

Video content is a cornerstone in the marketing arsenal, with an overwhelming majority of marketers recognizing its power to enhance audience engagement. In fact, over 50% of surveyed marketers credit video for building trust with potential customers. Recognizing the importance of video, we focus instead on providing creative corporate video ideas, offering 17 compelling concepts to inspire your marketing strategy. Whether showcasing your company culture or detailing your core values, our curated list includes both entertaining and informative video ideas, complemented by examples of the best corporate videos to guide your content creation. These videos are categorized by purpose, though some may span multiple categories. Navigate through our content table of contents to explore various video categories at your convenience.

Video Categories

Recruit new employees

Introduce the world to your business

Show off your products or services

Convince people to become customers

1. Capture a day in the life of your employees

Prospective employees often wonder about a typical day in a new role. Instead of lengthy descriptions, follow team members through their daily tasks and projects, illustrating the reality of working at your company. Commonwealth Bank provides an insightful look into its work culture and customer service in this type of video.

2. Feature employee testimonials

Your employees are the best ambassadors for your company. Engage them in interviews to share their experiences, successes, and support networks. Companies like Motorola use these testimonials to attract potential candidates and highlight employee satisfaction.

3. Introduce your team

Prospects want to know who they’ll be working with and what qualities you seek in new hires. A team introduction video allows you to showcase your team’s diversity and expertise, whether you highlight multiple individuals or focus on one at a time. Adobe provides a great example of this approach.

4. Document company events

Share your company’s “work hard, play hard” ethos through recap videos of events and conferences. This not only demonstrates your commitment to employee well-being but also highlights your company’s dynamic culture. WebFX offers a behind-the-scenes look at their company event.

5. Introduce your brand identity

Use a company video to articulate your business, its mission, and the value you bring to customers. This serves as a visual extension of your “About Us” page, offering a comprehensive overview of your brand. Slack’s animated introduction succinctly encapsulates its core message.

6. Communicate your company values

Every successful company has core values that guide its operations. Share these values to build trust with your audience. Whether employees explain them or a narrator uses stock footage, transparency is key in establishing credibility.

7. Share your company history

Share your company’s origins and the milestones that have shaped it. This storytelling approach can be both entertaining and informative, highlighting the evolution of your business. We’ve compiled a brief history video showcasing our journey from a startup to a full-service digital marketing agency.

8. Educate on a business-related topic

Position your team as industry experts by sharing knowledge on relevant topics. Whether it’s breaking down complex ideas or providing advice, regular educational videos can keep your audience engaged and informed. Our YouTube channel is filled with such content, including a video on voice search marketing.

9. Create a how-to tutorial

Instead of just discussing a topic, demonstrate your expertise through practical, how-to tutorials. This not only showcases your skills but also provides value to your audience. Simple tutorials, like changing a tire, can be highly beneficial.

10. Showcase your products in action

For product-based businesses, demonstrate how your products can improve lives. Provide detailed insights to avoid customer confusion and encourage them to make informed decisions. The ShamWow infomercials are a classic example of this approach.

11. Offer a behind-the-scenes look at your products

People are fascinated by the process behind product creation. If you’re a manufacturer, show how raw materials become finished products. For retail businesses, highlight the journey from inventory to the sales floor. Hershey’s behind-the-scenes video is a creative way to engage viewers.

12. Present your services in action

Just like “day-in-the-life” videos for recruitment, follow your team on service calls to show what your company actually does. This transparency can alleviate customer concerns and demonstrate the value of your services.

13. Announce product or service updates

Updates are a great opportunity to show your commitment to customer satisfaction. Whether it’s a new feature or service, announce these updates with enthusiasm. Google’s regular “news” series provides a good template for this type of video.

14. Record customer testimonials

Let satisfied customers share their experiences with potential clients. Focus on what your customers achieved through working with you, emphasizing the customer as the hero of the story. Monday.com’s customer testimonials are a powerful example.

15. Explain your sales process

Provide insights into the customer journey, from initial contact to onboarding. Transparency in your processes can ease customer anxiety and encourage partnerships. Our digital marketing team’s video illustrates this approach.

16. Address common customer questions

Creating a video to answer frequently asked questions can save time for both you and your customers. This approach can be turned into an engaging company video by interviewing team members or picking questions randomly.

17. Share your awards and achievements

While awards are not everything, showcasing them can highlight your success and the hard work of your team. Share milestones like major anniversaries to demonstrate your commitment to excellence.

While this list is comprehensive, there are countless ways to enhance your corporate video strategy. Experiment with different ideas and find what resonates best with your audience. For more information on our video production services, please contact us at 888-601-5359 or visit our website. Happy creating!