For small business proprietors, the term “reviews” holds a dual nature. While they offer a platform for satisfied customers to share their positive experiences, they also expose the negative feedback from dissatisfied ones. Nonetheless, reviews play a crucial role in enhancing a local SEO strategy. As business owners are aware, a satisfied customer can positively influence up to ten individuals, whereas an unsatisfied one can affect a hundred. To leverage reviews for online reputation enhancement, the choice of review sites is paramount.
This compilation of 20 business review sites is an excellent starting point for companies looking to monitor their online reputation, expand their customer base, and track customer feedback.
Angie’s List, initially a local business review site, has evolved to offer free memberships and paid plans for enhanced services. Their commitment to consumer advocacy positions them as a reliable platform for businesses to showcase their integrity.
The Better Business Bureau (BBB), a renowned consumer advocacy group, provides listings for businesses across the US. Membership incurs a fee but offers the opportunity to display a badge of integrity on your website. Adhering to the BBB’s Code of Conduct is mandatory, and membership can be beneficial for businesses seeking to establish credibility.
Bing Places allows businesses to list their information on Microsoft’s Bing search engine, which still holds a significant share of the global search market. This service is free and does not require adherence to codes of conduct, making it an accessible option for businesses.
Facebook, the world’s largest social network, offers a wide array of functionalities for businesses. With over 2.7 billion monthly active users, it’s an excellent platform for direct customer engagement, reviews, and targeted advertising.
Business Consumer Alliance (BCA) is a private, non-profit organization dedicated to providing a fair review environment for businesses. They offer complaint resolution services and help connect users with reputable contractors.
Foursquare, originally a social network, has transformed into a platform for local discovery, with a database of 75 million businesses worldwide. It’s an excellent tool for businesses with physical locations to increase foot traffic.
G2 Crowd is a leading platform for B2B software reviews, crucial for software providers to monitor their brand sentiment and customer feedback.
Glassdoor is a platform for employer reviews, focusing on company culture and employee treatment. Negative reviews can impact hiring capabilities, making it essential for businesses to monitor their presence on the platform.
Home Advisor, a leading competitor to Angie’s List, specializes in home services and offers a platform for businesses to list their services and promote their brand.
HundredX is a software company that streamlines the review process for businesses, encouraging positive reviews and private resolution of negative feedback.
Manta operates as an online directory and alternative to Yelp, offering marketing packages for business promotion.
Merchant Circle is a simple business directory with a similar setup to Manta and Yelp, though it incorporates more ads.
OpenTable is a restaurant-specific business directory that helps users discover the best dining experiences based on reviews and menu offerings.
SiteJabber is a review site for a wide range of products and services, known for its predominantly negative reviews.
SuperPages is an online directory similar to the Yellow Pages, offering a platform for businesses to list their services and increase visibility.
TrustRadius is a comprehensive review site for business software, offering an integrated business directory and vendor profiles.
Which? is a UK-focused business directory and review search engine, offering expert advice and reviews for a wide range of products and services.
Yellow Pages is the world’s most well-known business directory, offering a vast directory of businesses and industries, with the option to claim and pay for listings.
Yelp is the original review-focused platform, offering a hyper-local focus on consumer reviews and the opportunity for businesses to engage with their customers and improve their reputation.
LocalFX is a proprietary local SEO listing management system that ensures accurate information across local directories, helping businesses reach potential customers and maximize leads.
By leveraging these review sites, businesses can effectively monitor their online reputation, engage with customers, and enhance their local SEO strategies.
