Did you realize that brands with consistent presentation enjoy a 3.5x greater visibility than those without? Establishing a consistent brand image is vital for fostering customer familiarity with your business. The most effective approach to achieve this is by developing a comprehensive brand style guide.Seeking inspiration? Examining brand style guide examples can ignite creative ideas for crafting a memorable brand identity.By meticulously cataloging specific elements like colors, fonts, logos, imagery, patterns, and taglines for your branding, you can ensure consistency as your company expands.Continue reading to discover:
What constitutes a brand style guide?
Key components of a brand style guide?
Examples of brand style guides
Important considerations for brand style guides
Quick tips for crafting a brand style guide
A brand style guide is a document outlining a brand’s core design elements and company positioning. It serves as a universal reference for all entities interacting with the brand and utilizing its assets. Businesses can also use this guide to make informed visual decisions and maintain cohesive corporate messaging.Consistent messaging and branding build trust, fostering stronger customer loyalty. Customers are more inclined to engage with brands they perceive as reliable. With robust branding, your company can deliver a consistent experience, regardless of how customers interact with your brand.Beyond a mere logo, a brand style guide visually encapsulates your company’s essence and values.Key elements to include in a brand style guide are:
Logo: A logo is a crucial component of any branding guideline. Include a logo image and examples of proper and incorrect usage.
Color palette: Your company’s color palette is likely one of its most recognizable aspects. Your style guide should specify color codes (HEX or RGB) to maintain consistency. Include secondary, neutral, and tertiary hues for varied applications.
Typography: The typography you choose supports your brand across your website, including links and copy. Specify primary and secondary fonts to ensure accuracy across all logo variations.
Imagery and iconography: Approved imagery, icons, and custom symbols are essential elements to include in a brand guide.
Brand voice: A brand’s voice is the company’s personality. Define voice in your branding guide to ensure messaging remains consistent across all channels.
Gain inspiration from these 23 exceptional brand style guide examples and learn the elements that make them shine.Click to view the style guide of your favorite brand:
Starbucks
Urban Outfitters
Spotify
Walmart
I Love New York
TikTok
Apple App Store
Netflix
NASA
Discord
Nike Pro Services
PlayStation 5
Coca-Cola
Snapchat
Tripadvisor
GoDaddy
Hasbro
Liberty Mutual Insurance
Burger King
Honda
Hulu
Ford
Starbucks’ iconic siren logo and green color palette have made the brand instantly recognizable worldwide. This brand style guide example also includes detailed instructions for using creative assets across various channels and seasonal campaigns.View the brand style guide here.
The Urban Outfitters logo is always bold thanks to a brand style guide that covers photography, color, tone, and voice. The brand’s guidelines also include information about its ideal customers and the company’s beliefs, making it unique.View the brand style guide here.
Spotify’s iconic green circle is just one component of its branding guide. The primary corporate palette includes three color codes, while the rest of the guidelines focus on logo variations and album artwork.View the full brand style guide here.
Walmart’s extensive brand style guide includes logo, photography, illustrations, editorial style, and more, reflecting the company’s commitment to detailed branding.View the branding style guide here.
I Love New York is another example of a simple yet comprehensive brand style guide, with detailed explanations of the company’s mission, tone, target audience, and logo placement.View the brand style guide here. 
TikTok’s style guide offers an in-depth look at how the company uses design to bring its brand to life. This interactive guide includes details on the company logo, co-branding, and typography, reflecting the energy of its user base.View the brand style guide here.
Apple provides thorough guidelines on how to use their branding for businesses with apps in their store, from button usage to logo placement, making it easy to promote your app effectively.View the full style guide here.
