Even if Shopify isn’t a term you’re familiar with, you’ve likely encountered it before. As one of the leading website-building tools, it is especially valuable for establishing e-commerce websites and online stores.
Considering creating an online store for your website? Shopify could be the ideal platform for you. However, making a decision without proper research is ill-advised. That’s where we come in.
Below, we provide a comprehensive list of Shopify statistics to aid in your understanding of the platform. Here’s an overview of the statistical areas covered:
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Last updated August 7th, 2024.
This initial set of Shopify statistics delves into fundamental information about the platform.
1. Over 4 million active e-commerce websites are powered by Shopify.
2. On average, Shopify sees 2.1 million active users daily.
3. There are nearly 50,000 Shopify Plus stores currently active on the platform.
4. Shopify holds approximately 11% of the total e-commerce market share.
5. In 2023, Shopify facilitated a total of 675 million buyers.
6. Since its inception in 2006, Shopify has processed over $886+ billion in e-commerce sales.
7. The Shopify team comprises 8,300 employees and contractors.
8. Shopify has contributed to $444 billion in global economic activity.
Further insights into the stores on Shopify’s platform include:
9. Over one million businesses rely on Shopify for their e-commerce needs.
10. 2,658,912 (58%) of Shopify stores are registered in the United States.
11. 207,941 shops are registered in the United Kingdom.
12. 149,682 shops are registered in Australia.
13. 50,556 live websites utilize Shopify Plus, an enterprise-level plan starting at $2,500 per month.
14. Fashion merchants are the primary users of Shopify services, with over 500,000 apparel online stores established on Shopify’s e-commerce platforms.
15. The next most popular categories are Home and Garden (221,000+), Beauty and Fitness (186,000+), and Food and Drink (116,000+).
16. Tesla, Sephora, and Nestlé are the top three largest companies utilizing Shopify.
17. 81% of Shopify businesses plan to increase product prices due to inflation.
Next, we explore Shopify’s conversion statistics:
18. Shopify’s gross merchandise volume (GMV) has increased by 19.65% over the past year.
19. The top 20% of Shopify stores have an average conversion rate of 3.3%.
20. Shopify stores have an average checkout completion rate of 46.3% on desktop devices.
21. Shopify generated $1.84 billion in subscription revenue in 2023.
22. Email marketing achieves a 4.3% conversion rate for Shopify stores.
23. Search marketing has a 3.0% conversion rate for Shopify stores.
24. Direct marketing has a 2.9% conversion rate for Shopify stores.
25. Social media has a 1.8% conversion rate for Shopify stores.
Other statistics highlight Shopify’s additional offerings and outcomes:
26. Shopify offers over 100 free and paid themes.
27. The dawn theme is the most popular, used by 25.2% of Shopify stores.
28. The debut theme is the second most popular, utilized by 7.5% of Shopify stores.
29. The refresh theme is the third most popular, used by 4.3% of Shopify stores.
30. There are over 13,000 apps available in the Shopify app store.
With these Shopify statistics at hand, you may be considering adopting Shopify for your own business. However, having the right tools doesn’t guarantee effective usage. Partnering with a web design agency like WebFX can be highly beneficial.
With over 28 years of experience, we understand the intricacies of building a premier e-commerce site. Our Shopify e-commerce development services can create a top-tier website for your company. We’ll handle all the work, yet we’ll still provide you with control over the site’s design.
Get started with us by calling 888-601-5359 or contacting us online today!
