Loving it? Just do it. Enjoy the freshness.These famous phrases share a common thread: they exemplify the power of compelling brand slogans and taglines. They are just the surface of the wealth of insights to be found in the realm of memorable marketing messages. In this article, we delve into the history and impact of catchy, memorable, and influential taglines and brand slogans, covering the following topics:
What constitutes a slogan?
Distinguishing between brand slogans and taglines
Writing an effective brand slogan
30 inspiring tagline and brand slogan examples
Curious for more? Subscribe to our newsletters to receive the latest marketing insights and trends delivered directly to your inbox.Slogans are designed to be the most memorable aspect of advertising. For instance, while you may not recall every McDonald’s commercial you’ve seen, you’re bound to remember “Ba-da ba ba ba, I’m lovin’ it.”Brand slogans and taglines are often used synonymously, yet they have distinct roles. Here’s a breakdown of their differences:Although they sound nearly identical, slogans are often promoted under a brand’s tagline. Briefly, while both are closely related, the primary difference lies in how each communicates brand positioning.Crafting a brand slogan is a challenging task, but fear not! We’ve compiled a few valuable tips to help you create an impactful brand slogan:
Identify your audience: Your brand slogan should resonate with your target audience. Before crafting your slogan, pinpoint your audience’s values and needs to create a message that truly speaks to them.
Outline your mission: The purpose of a slogan is to convey your brand’s core values and mission. Before writing, clearly define your brand’s mission to ensure it’s reflected in your slogan drafts.
Keep it concise and simple: Effective brand slogans convey a lot in a few words. Avoid complexity and aim for brevity, such as around eight words or fewer during brainstorming sessions.
Utilize powerful words: Your slogan needs to make an impact. The best way to achieve this is by using powerful words and phrases that evoke emotion and inspire action.
Test and refine: During the brainstorming process, you may end up with several slogan options. Test them informally with family, friends, and customers to understand their preferences. Use their feedback to further refine your slogan.
With these insights, discover inspiration from these 30 tagline and brand slogan examples:
Nike – “Just Do It.”
Apple – “Think Different.”
McDonald’s – “I’m Lovin’ It”
KFC – “It’s Finger Lickin’ Good”
Burger King – “Have It Your Way”
Subway – “Eat Fresh”
Dunkin’ – “America Runs on Dunkin’”
Coca-Cola – “Open Happiness”
Rice Krispies – “Snap! Crackle! Pop!”
M&M’s – “Melts in Your Mouth, Not in Your Hands”
Lays – “Betcha Can’t Eat Just One.”
Walmart – “Save Money. Live Better.”
Target – “Expect More. Pay Less.”
Levi’s – “Quality Never Goes Out of Style”
Mercedes-Benz – “The Best or Nothing”
Ford – “Built to Last”
BMW – “The Ultimate Driving Machine”
Toyota – “Let’s Go Places”
L’Oréal – “Because You’re Worth It.”
Maybelline – “Maybe she’s born with it. Maybe it’s Maybelline.”
De Beers – “A Diamond Is Forever”
Bounty – “The Quicker Picker Upper”
MasterCard – “There are some things money can’t buy. For everything else, there’s MasterCard.”
Allstate – “You’re In Good Hands.”
The New York Times – “All the News That’s Fit to Print”
Disney – “The Happiest Place on Earth”
FedEx – “When it Absolutely, Positively Has to Be There Overnight”
Dollar Shave Club – “Shave Time. Shave Money.”
Airbnb – “Belong Anywhere
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