Admitting that “my website isn’t generating leads” is a concern that no one wants to face. However, it’s a critical issue for your team and company, necessitating a prompt resolution. To help you get back on track, we’ve created a concise guide on enhancing your website’s lead generation capabilities.
Continue reading to uncover potential reasons behind your website’s lack of leads. Alternatively, obtain a professional website audit by reaching out to us online or by calling 888-601-5359 to consult with a member of our award-winning team.
Many businesses grapple with the question, “Why isn’t my website driving leads?”
There are numerous reasons why your website might not be generating leads, many of which are common issues, such as inadequate SEO, slow page loading times, a lack of conversion-optimized content, and more.
Explore some of the reasons your site might be struggling to generate leads and the solutions to address them:
Weak SEO strategy
Slow page speeds
Non-converting web forms
Lack of compelling CTAs
Non-audience-targeted content
SEO is arguably one of the most impactful digital marketing strategies a business can adopt, significantly influencing organic lead generation. By implementing SEO, you’re harnessing a range of cohesive strategies to boost your search engine visibility.
68% of all online experiences begin with a search engine. Enhanced search engine visibility allows potential customers actively seeking your offerings to find you.
Without SEO, your target market becomes oblivious to your presence, leading to a substantial decline in website leads.
Address your lead generation challenges with SEO services
Creating a successful SEO strategy requires expertise and an understanding of technical aspects and various SEO types. It’s also a continuous process that demands ongoing effort, which can be challenging for business owners managing daily operations. That’s why investing in professional SEO services from an established agency is the ideal solution to your lead generation struggles.
By collaborating with an SEO agency, you gain access to their wealth of experience and expertise, enabling you to develop an SEO strategy tailored to your business’s needs and driving results that matter.
For instance, when you partner with WebFX, a top-tier agency recognized as the #1 SEO agency on Clutch, you’re working with a team boasting over 25 years of experience delivering effective lead-generating SEO services, including:
In-depth SEO audits
Ongoing optimizations for on- & off-page, and technical SEO
Monthly competitor analyses and monitoring
Transparent reporting
Access to MarketingCloudFX
And more!
One potential reason for your website’s lack of leads could be slow page speed. In today’s fast-paced digital landscape, web pages should ideally load within three seconds or less.
From a user’s perspective, it’s easy to comprehend why slow-loading sites can deter leads — no one wants to wait for a website to load. Impatience sets in, and if users are made to wait for a page to load, they’re likely to leave your site and seek out alternatives, regardless of the value your product or service offers.
Slow pages also negatively impact your SEO.
Search engines, like Google, consider a page’s bounce rate — the percentage of users who arrive on your page and leave without interacting — when ranking sites in search results. A high bounce rate can lead to lower rankings, reduced visibility, traffic, and ultimately, fewer leads.
Enhance lead generation with page speed services
Optimizing your website for speed requires technical know-how, which can be daunting for business owners with limited web development experience. That’s where page speed optimization services come into play, offering a transformative solution.
These services can help reduce page loading times through measures such as:
Compressing image files
Reducing site redirects
Decreasing CSS file sizes
Optimizing HTML files
Changing website hosting providers
Especially for companies without an in-house developer or development team, investing in page speed optimization services is a wise decision. With WebFX’s page speed optimization services, you can enhance your site’s speed, improve your SEO, and boost your number of website leads.
One critical aspect of online lead generation is through web forms, such as contact form submissions and email newsletter sign-ups. If your website isn’t generating leads, it may be time to review your contact forms.
Potential leads may arrive at your site, explore your products or services, and become excited about contacting your business, only to encounter an issue with your contact form.
Whether it’s asking for too much information or providing a broken form, your contact form can make or break your site’s ability to generate leads.
Maximize lead generation potential through optimized web forms
Improving your website’s contact forms requires data-driven insights. Analyzing performance data helps you gain valuable insights to enhance your web forms’ effectiveness in attracting and converting leads.
No one understands this better than WebFX, where we leverage data-driven insights to optimize all aspects of your website, including your web forms.
With our website conversion design services, we’ll help you optimize your web forms through:
Custom design strategies
Conversion and A/B testing
Performance reporting
And more!
When pondering, “Why isn’t my website driving leads?” one area businesses often overlook is their CTAs. While CTAs may seem like a minor component of your site, they can significantly influence user actions.
CTAs provide readers with a clear next step, such as encouraging users to contact your team after viewing a service page. Without CTAs, users are left with too many options, which can result in them leaving your site without converting.
Generate leads with conversion-optimized CTAs
CTAs are all about converting leads, which is why you need conversion rate optimization (CRO) services to help you create engaging CTAs that capture leads.
Like our conversion design services, WebFX utilizes data-driven marketing technology and strategies to help you develop high-performing CTAs that convert users.
By analyzing website visitor data, we can help you better understand your target audience and create CTAs tailored specifically to them.
WebFX’s CRO services for lead generation include:
Audience research to determine user wants, needs, and pain points
Competitor evaluations and CTA assessments
Unique selling point (USP) identification
CTA research and brainstorming
Page design updates
CTA A/B testing with tools like Google Optimize to ensure maximum effectiveness
Many businesses focus on bottom-of-the-funnel (BOFU) users, those ready to make a purchase. However, by ignoring top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) users, you’re limiting your website’s lead generation potential.
Generate leads with effective content marketing services
WebFX’s content marketing services can help you drive leads by creating engaging web content that targets all stages of the sales funnel. Our skilled writers are adept at over 65+ content formats, ensuring we can create the right content and tailor it to the appropriate audience members at the right times.
When you partner with WebFX for content marketing services, you can expect:
A fully-custom content strategy
Content development and management
Content creation and optimization
Content promotion
Reporting
Access to MarketingCloudFX for in-depth content analytics
In today’s digital age, a site that performs well in search results and provides an exceptional user experience is essential. If not, you’ll continue to face the challenge of saying “my website doesn’t drive leads!” for the foreseeable future.
Start improving your website’s lead generation capabilities today by partnering with WebFX, an award-winning digital marketing agency that has helped clients generate over 24 million qualified leads for over 25 years.
Call us at 888-601-5359 to speak with one of our strategists, or contact us online to learn more about our digital marketing services!
