Understanding your client is paramount in the realm of successful internet marketing. Each client presents unique characteristics, necessitating the ability to tailor your approach to their specific preferences. Internet marketers encounter a diverse clientele, ranging from fashion to online gaming, and the marketing strategies must vary significantly between them. To effectively market your clients and secure their loyalty, adhere to these four straightforward steps to truly understand your client.
### Collect Your Client’s Specifications
Upon securing a new client, delve deeper into their profile. Initiate this process by distributing a questionnaire to your client, inquiring about their business. Aim to gather fundamental details such as contact information and passwords, as well as more critical insights, like their campaign objectives and expectations.
### Prepare for the Launch
Upon receiving the questionnaire, schedule a kick-off call. Demonstrating care and personal attention is integral to exceptional customer service. Opting for a phone conversation rather than mere email correspondence adds a personal touch to your client relationship. Ensure the conversation transcends business matters, fostering a personal connection. Utilize platforms like LinkedIn to learn about their background and interests, facilitating more engaging dialogue.
### Be Inquisitive: Pose Questions
Transitioning to the professional aspect of the call, inquire extensively. Understanding your client’s goals and expectations is paramount. Clarify what they prioritize: sales, engaged visitors, or free trial sign-ups? Establish a realistic project timeframe to prevent misunderstandings regarding delivery expectations. Inquire about their online presence and target audience to refine your marketing strategy.
### Conduct Extensive Research to Become an Expert
Beyond the initial steps, continue your investigation. Analyze your client’s website for improvements, utilizing your marketing, technical, and design expertise. Assess aspects like non-descriptive title tags, lengthy forms, broken links, and image distortions. Develop a list of enhancements and implement them. Engage with your client on social media platforms to better understand their audience. Set up Google Alerts to stay informed about their company’s online mentions.
By following these four essential steps—administering a questionnaire, conducting a kick-off call, asking insightful questions, and performing comprehensive research—you will have a comprehensive understanding of your client. This knowledge empowers you to market their site with confidence.
Maintain open communication based on their expectations, and share unsolicited positive updates to keep them engaged. Retaining existing clients is more cost-effective than acquiring new ones, so ensure you understand your client well. Share your experiences and insights in the comments below.
