It’s not necessary to be a seasoned video content creator to leverage the benefits of various video marketing strategies for your business. Crafting professional-quality videos can be as straightforward as using your smartphone camera. In fact, high-end equipment, professional lighting, and an entire film crew are not required to produce exceptional videos. Simply prioritize engaging content, and your audience is likely to be captivated. To assist you in producing videos akin to industry professionals, we’ve compiled a list of four distinct types of video marketing you can undertake independently, along with outstanding examples for each.
Educational videos impart new knowledge to your audience, fostering trust and positioning you as an industry expert. Let’s explore the various types of educational videos you can incorporate into your video marketing efforts.
Tutorial Videos
Tutorial videos offer the chance to showcase your brand and products while teaching viewers how to use them effectively. For instance, Home Depot excels in this area with their video content marketing, demonstrating how to complete DIY projects and highlighting the products needed for the job.
Industry Update Videos
Displaying your understanding of industry trends enhances your credibility and strengthens the trust between you and your customers. Whether it’s a technological breakthrough or a global trend impacting your industry, this form of video marketing keeps both you and your customers well-informed. Wireless company AT&T has an entire YouTube playlist dedicated to updates within their industry.
Explainer Videos
Explainer videos simplify the explanation of products, services, processes, or complex topics. Typically animated, these videos are concise, usually under a few minutes. Microsoft, for example, utilizes animation to illustrate how their products work together to protect against digital threats.
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Company culture videos highlight your organization’s personality and values. When creating these videos, focus on your mission and values to establish trust and appeal to potential employees. If your company is a desirable place to work, these videos can attract top talent.
Event Videos
Event videos provide valuable insights into your company without requiring any spoken words. Whether showcasing volunteer work, a festive work party, or a major conference, these videos can convey your company’s commitment to its community and its culture.
Brand Videos
Brand video content marketing allows you and your employees to discuss your company’s mission and values. Use these videos to highlight what sets your company apart, whether it’s customer experience, history, or unique qualities. McDonald’s employs a brief brand video to demonstrate their commitment to sustainability.
Product videos are essential for showcasing your offerings and sparking interest. How you present your products is up to you, but you can draw inspiration from the examples provided.
Product Demo Videos
Product demo videos help viewers understand how your product functions. Whether the video features a presenter or focuses solely on the product’s features, ensure that the capabilities of your product are prominently displayed. Nespresso employs a concise video without narration to showcase the features of their coffee machine.
Product Launch Videos
Video marketing can create a significant buzz when launching a new product. Whether you choose to tease new features or share the story behind the product’s creation, aim to generate excitement among viewers. Product launch videos can be live or pre-recorded, depending on your preference. Goodyear’s product launch video is a great example.
Testimonials in your video marketing strategies demonstrate that your company is beloved by its customers. When combined with other content, these videos can establish trust and credibility.
Customer Testimonials
Customer testimonials are ideal for guiding potential buyers from consideration to purchase. If a customer is comparing your products with a competitor’s, glowing testimonials can sway their decision in your favor. Amazon utilizes testimonials from its sellers to foster trust.
Employee Testimonials
Your employees are the best advocates for your company, as they can share their experiences firsthand. This type of video marketing can introduce job candidates to their potential colleagues and provide a glimpse into the company’s environment. LoyaltyOne uses employee testimonials to showcase their team and offices.
With a grasp of the different types of video marketing available, you’re now prepared to plan your next video. Here are some quick tips for producing top-notch videos:
Find a quiet location for shooting to avoid unwanted background noise.
Utilize natural light effectively, positioning yourself so the light is in front of you and not behind.
When filming a person speaking, keep the camera at eye-level for a more comfortable shot.
For product shots, include close-ups to highlight features and provide context.
Keep your camera steady to avoid shaky footage; consider using a tripod if necessary.
For professional insights on shaping your video strategy, check out our video marketing tips blog post. If you’re not ready to dive in, consider reaching out to our video content creators. Our team produces a range of professional video content to enhance your video marketing efforts. Contact us at 888-601-5359 to start seeing results with your video marketing.
