TikTok has swiftly become one of the globe’s most sought-after streaming and social media platforms. Not only does it offer an abundance of entertainment through video content, but it also presents a powerful advertising tool for promoting products and services. To underscore its potential, we’ve compiled an exhaustive list of TikTok statistics for 2024, highlighting its significance for corporate use.
For a deeper understanding of TikTok’s marketing potential, consider watching our informative video guide on utilizing TikTok for business, tailored for beginners.
Explore our comprehensive list of TikTok statistics for 2024, including:
– Key TikTok metrics
– TikTok advertising data
– TikTok statistics for marketers and businesses
– TikTok content and video analytics
– TikTok user demographics
– TikTok influencer insights
– TikTok revenue figures
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TikTok is the fifth most popular social media platform, boasting over 1.5 billion monthly active users. Its vast user base is engaged in content consumption, creator interaction, and video creation, fostering a dedicated following.
Discover some general TikTok statistics to acquaint yourself with this dynamic platform:
– Over 55 trillion views are attributed to the hashtag “fyp” on TikTok
– TikTok’s brand value is approximately $60 billion
– More than 1.5 billion users are active on TikTok each month
– TikTok generated roughly 232 million downloads from global users during Q4 2023
– Indonesia has the largest TikTok audience, with 127.5 million active users
– 121.5 million TikTok users are in the U.S.
Users worldwide spend approximately 34 hours on TikTok each month, with a growth rate of 215% in brand value, placing it among the most valuable entertainment brands globally. U.S. TikTok users dedicate approximately 32% of their internet time to the platform.
TikTok is an ideal advertising platform, enabling brands to reach a global audience and contribute to global advertising revenue. Explore these TikTok advertising statistics:
– TikTok advertising revenue worldwide is expected to reach over $53 billion by 2027
– TikTok advertising revenue worldwide reached $18 billion in 2023
– 97% of TikTok ad campaigns for shows, movies, and live events on broadcast, cable, and streaming channels contributed to incremental tune-ins for said events
– 56% of U.S. consumers have purchased products promoted or advertised on TikTok
43% of marketers intend to increase their usage of TikTok advertising in the near future, with 36% of U.S. consumers open to purchasing products promoted on TikTok.
In addition to paid advertising, TikTok offers businesses the opportunity to market their brands through innovative content. Discover how many marketers use TikTok for marketing in these statistics:
– Business TikTok accounts generate nearly 24 thousand views on average
– TikTok’s audience reach in the U.S. is approximately 45%
– 26% of marketers use TikTok for marketing
– 16% of business-to-business (B2B) marketers consider TikTok to be the social media platform with the highest return on investment (ROI)
TikTok is a video-centric platform where short-form content reigns supreme. Examine these TikTok video statistics:
– TikTok videos longer than 54 seconds receive an average of 38 thousand views
– Personal TikTok accounts generate approximately 32 thousand views on average
– TikTok videos between 16 to 53 seconds long receive an average of 30 thousand views
– TikTok videos shorter than 10 seconds receive around 19 thousand views
To understand the primary TikTok audience, consider these user statistics:
– 54% of worldwide TikTok users identify as male
– 45% of worldwide TikTok users identify as female
– 19% of global TikTok users are men between the ages of 25 and 34 years
– 18% of global TikTok users are men between the ages of 18 and 24 years
– 17% of global TikTok users are women between the ages of 18 and 24 years
– 14% of global TikTok users are women between the ages of 25 and 34 years
TikTok influencers can be a valuable asset for brands interested in influencer marketing. Explore the top TikTok influencers and their endorsement performance in these TikTok influencer marketing statistics:
– User Khabane “Khaby” Lame (@khaby.lame) is the most popular TikTok creator, with over 162.6 million followers
– Charli D’Amelio (@charlidamelio) is the second-most popular TikTok creator, with 155.4 million followers
– Jimmy Donaldson, known as MrBeast (@mrbeast), is the third-most-popular TikTok creator, with 97.6 million followers
– Charli D’Amelio is the highest-earning TikTok creator, with annual earnings amounting to $23 million
– The average minimum price per post for TikTok mega-influencers is $1,200
– The average maximum price per post for TikTok macro-influencers is $3,500
– The average minimum price per post for TikTok micro-influencers is $150
– Nano-influencers have the highest engagement rates of all TikTok influencers, with a rate of nearly 12%
– TikTok micro-influencers have a 10% engagement rate
Finally, delve into how much money TikTok generates from consumer spending and user activities with these TikTok revenue statistics:
– Annual TikTok consumer spending reached $3.8 billion in 2023
– TikTok generated $707 million in revenues from users worldwide in Q4 2023
If these compelling TikTok statistics for 2024 have inspired you to promote your products and services on the platform, WebFX is here to assist. Our team of over 500 social media experts can help you develop an effective TikTok marketing campaign that enhances brand awareness and boosts revenue. Contact us today at 888-601-5359 or online to learn more about our TikTok advertising services and how they can help your business thrive.
