In this video, our Internet Marketing expert, Ashley, provides a curated list of five pay-per-click (PPC) tools designed to enhance your digital advertising efforts.
Transcript:Whether you’re new to PPC and seeking tool suggestions or aiming to refine your strategy with additional insights, we offer a range of recommendations to propel your next PPC campaign to success.For those well-versed in PPC, you may opt to skip the introductory section using the timestamps provided in the video description. I’ll briefly cover the basics of PPC, and for a deeper understanding, additional resources are listed in the video’s description.Let’s dive in!Should you wish to accelerate the measurement of your PPC Key Performance Indicators (KPIs), consider our complimentary PPC Toolkit.Pay-Per-Click (PPC) advertising is an online advertising method where you pay for clicks on your ads. Your ads can be displayed across various digital platforms, including search engines, websites, and social media. The choice of placement is entirely up to you!PPC ads usually undergo an auction process to determine their appearance. You set your budget, and the platform uses this information, combined with factors like ad relevance and quality, to decide whether your ad or another advertiser’s will be shown to internet users.Executing a successful PPC strategy involves extensive research, planning, implementation, and monitoring. However, you don’t have to navigate this journey alone. Numerous powerful PPC tools are available to simplify the process, and I’ll highlight five that could be beneficial for your business.Let’s begin with a well-known PPC management solution.1. Google AdsWith over 90% of the search engine market share, Google Ads is a premier PPC platform for connecting with your target audience. Moreover, setting up a Google Ads account is free of charge.Google Ads, previously known as Google AdWords, is an integrated tool that covers everything from research to campaign launch and monitoring.
With automation features, you can craft campaigns tailored to your unique business objectives.Google Ads offers valuable research and planning tools, such as the Keyword Planner, which aids in identifying and analyzing potential keywords for your ads.
Google Ads allows your ads to be displayed on Google properties such as its search engine, YouTube, Gmail, and partner websites.2. Google AnalyticsWhile Google Ads includes its own PPC analysis tools, Google Analytics can provide deeper insights into your campaigns. This tool is also offered for free.By linking your Google Ads account with your Google Analytics account, you can view ad performance metrics such as click-through rates and cost per click (CPC) while also examining website metrics like sessions, bounce rates, and conversion rates.
For those who have run ads before, you can review the queries you’ve appeared for and even data segmented by the type of campaign you’ve executed.
Utilizing Google Analytics as a PPC analysis tool aids in making informed decisions about your ads to maximize your potential return on investment (ROI).3. VWOLanding pages are crucial for the success of your ad campaigns. A landing page is the specific webpage a user lands on after clicking on your ad.These pages are typically designed to achieve a particular goal, such as boosting sales or leads.A tool like VWO allows you to test various versions of your landing pages to determine which one resonates best with your audience and yields the most effective results.
Beyond performance metrics, VWO offers heatmaps of user interactions, recordings of user experiences, and more.VWO provides a selection of free tools if you’re not ready to commit to a full investment.
Additionally, you can explore Google Optimize, a cost-effective testing tool, if you’re looking to start with minimal investment.4. SpyFuEver wondered about your competitors’ PPC strategies? SpyFu holds the answers you’ve
