5 Types of Content for SEO That Will Help You Drive More Traffic to Your Site

Aspirational to rank atop search engine results, attract a surge of qualified traffic, and enhance your business's credibility wi

Aspirational to rank atop search engine results, attract a surge of qualified traffic, and enhance your business’s credibility with potential customers? This might seem like an unattainable goal, but with the strategic use of content marketing, it’s very much achievable.Optimizing content for search engine optimization (SEO) is the cornerstone to unlocking these advantages. By crafting the following five types of SEO-friendly content, you can experience these benefits:Continue reading to delve deeper into SEO-optimized content creation!Leading the pack of SEO content types is the blog post. This format is often the first that comes to mind when discussing content marketing, with over 600 million blogs worldwide.   5 Types of Content for SEO That Will Help You Drive More Traffic to Your Site   Blogging involves sharing knowledge and information through a blog platform. While predominantly textual, blog posts can also incorporate images, GIFs, and videos, offering a more relaxed approach to knowledge sharing.Businesses often adopt a conversational tone in their blog posts, akin to chatting with a friend or colleague. This fosters connection with readers and facilitates discussions on topics that captivate and concern them. Blog posts can span a wide array of subjects pertinent to your business or industry.For instance, Grammarly’s blog covers a multitude of writing-related topics, from outlining to resume writing to communication strategies.     Different blog post topics on a websiteThe SEO Power of Blog PostsBlog posts excel in SEO due to their relatively quick creation time and concise nature, usually ranging from 1000 to 1500 words. This allows for a higher volume of content to be produced in a shorter timeframe.Moreover, frequent blog posting can yield significant outcomes, with 60% of bloggers who publish daily noting strong results. Blog posts are just one of the many page types on your website that can enhance both SEO and user experience.When crafting your blog posts, it’s advisable to focus on evergreen content. This ensures your blogs remain relevant and consistently drive traffic over time, as evergreen content is enduring and maintains relevance without becoming outdated or sensationalistic.Evergreen blog posts can sustain a steady flow of traffic, bolstering your SEO performance. Furthermore, blogs can be monetized through ad placements and sponsorships, generating additional revenue.Mastering the creation of SEO content reveals that long-form content is highly favored. Long-form content involves providing comprehensive and in-depth information on a topic, often longer than traditional blog posts and with a more professional tone.While blog posts may touch on a topic’s surface, long-form content delves deeper, offering readers more information and perspectives. Consider The New York Times’ long-form article about an avalanche in Tunnel Creek as an example.This article not only details the people’s experience during the avalanche but also provides background information about the location and previous incidents.   Content about an avalanche   The inclusion of detailed information and background context enriches the reader’s understanding of the story.The SEO Benefits of Long-Form ContentLong-form content reaps several SEO benefits, including extending the time users spend on your site.Contrary to the popular belief that users spend an average of 37 seconds on an article, some users engage with content for longer durations. These individuals represent valuable leads for your business. Long-form content ensures that all necessary information is readily available, allowing prospects to gather all the information they need from a single post.This approach solidifies your position as a trusted source of information in your industry.Another potent SEO content format is video. Videos are an engaging medium for disseminating a wealth of information. Here are some statistics highlighting video’s impact:

139% increase in brand association post-video viewing

92% of users share videos with others

86% improvement in conversion rate with video content

      Videos enable the simultaneous sharing of vast amounts of information with your audience — one minute of video equates to eight million words. Videos are highly adaptable, too. They can be standalone or integrated into blogs or long-form content to enhance engagement.With video marketing, you can explore a multitude of topics within your industry. You can also create various video types to showcase these subjects, such as:

5 Types of Content for SEO That Will Help You Drive More Traffic to Your Site

Educational videos

Product videos

5 Types of Content for SEO That Will Help You Drive More Traffic to Your Site

Explainer videos

Product demonstration videos

and more!The SEO Impact of VideosVideos are invaluable to SEO for several reasons. Primarily, they enhance engagement with your brand. People love watching videos — U.S. adults spend five hours a day on them. This SEO-friendly content is excellent for engaging prospects and maintaining their interest. Additionally, video content can bolster your page’s SEO.Users spend 88% more time on pages with videos, signaling to Google that your page is relevant to searchers, potentially leading to higher rankings. Moreover, you’re 53 times more likely to appear on the first page of Google results if you incorporate video into your website.Video content increases engagement and provides valuable information to users, sending positive signals to Google and improving your ranking.Following on from listicles, which are pages formatted as lists, a highly popular content type due to their scannable nature and quick information retrieval.When crafting listicles, various approaches can be taken, such as how-to lists or tip lists. An example of a listicle can be seen in Dave Ramsey’s content, which offers a numbered list of ways to make extra money.   Blog post example about making extra money onlineThe SEO Advantages of ListiclesListicles are an excellent form of SEO content writing as they deliver an exceptional user experience.Users can quickly navigate through content to find the most relevant or crucial information, making it easier to read and encouraging them to stay on the page longer. Moreover, listicles are beneficial for search engines as well.By incorporating related keywords into headings and subheadings, you can help Google ascertain the relevance of your pages, ultimately improving your site’s search rankings.When learning how to create SEO content, many companies prefer longer-form content. Another type of in-depth content is the guide, which provides comprehensive information on a topic, either as open or gated content.While gated content does not contribute to SEO rankings, as Google cannot access the text, open guides can positively impact your SEO.For example, Styles of Man offers an in-depth guide on fall fashion, detailing various items to create outfits.   Men's fashion guide for fall looksThe SEO Benefits of GuidesIn-depth content, like guides, is advantageous for SEO, as they can have a positive impact on your search rankings.Longer content often performs better, with articles over 1000 words receiving more social shares and links than shorter posts. While social activity doesn’t directly affect SEO, increased traffic can lead to higher search rankings. Additionally, longer guides can keep users on your page longer, signaling to Google that your page is relevant.Creating various types of SEO content can be daunting. If you’re feeling overwhelmed, WebFX can assist. Our proficient team of copywriters and content creators can help you develop SEO-optimized content that propels your business forward.In the past five years, we’ve generated over $10 billion in revenue and over 24 million leads for our clients. Let us help you create content that boosts site traffic, drives more leads, and secures sales. Ready to elevate your SEO content strategy?Get in touch online or call us at 888-601-5359 to discuss our content marketing solutions with a strategist!

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