Artificial Intelligence (AI) has transcended its sci-fi origins, emerging as a rapidly evolving technology with global appeal.Governments, corporations, and SMEs are embracing AI to optimize operations and gain a competitive edge.This page offers an extensive collection of 50+ AI statistics for 2024, categorized by theme, to inform and energize your AI marketing initiatives. Explore any section at your convenience:
AI adoption trends
Marketing AI insights
Perceptions of AI
AI growth metrics
Stay abreast of the latest AI developments in marketing by subscribing to our complimentary newsletter, which delivers cutting-edge marketing and AI insights directly to your inbox!Enterprises worldwide are leveraging AI for a multitude of benefits, including enhanced cost efficiency and superior customer experiences. Here are key AI adoption statistics:
More than 80% of retail and consumer industry executives anticipate their companies will employ AI automation by 2025.
66% of businesses are utilizing or intend to use AI to achieve their sustainability objectives.
54% of organizations attribute cost savings and efficiencies to AI.
42% of businesses are poised to implement AI in the future.
35% of companies globally are currently employing AI.
34% of businesses cite a lack of AI expertise as a barrier to adoption.
28% of respondents indicate generative AI is on their board’s agenda.
One-third of surveyed organizations utilize generative AI in at least one department.
Annual labor productivity could see a potential growth of 0.1% to 0.6% by 2040 with generative AI adoption.
Marketing departments globally deploy AI for diverse applications, ranging from ad targeting to personalization. Here are notable marketing AI statistics:
The projected global market revenue for AI in marketing by 2028 is $107 billion.
The worldwide chatbot market is expected to reach a size of $1.25 billion by 2025.
90% of marketers in 35 countries have leveraged AI tools for customer interaction automation.
88% of AI-driven marketers report enhanced customer journey personalization across channels.
Over 80% of marketers worldwide incorporate AI into their online marketing efforts.
57% of U.S. B2B marketers use chatbots in demand generation programs to better understand their audience.
55% of U.S. B2B marketers employ chatbots to generate new leads.
53% of surveyed marketers utilize AI for data analysis.
Nearly 50% of U.S. consumers believe Photoshop and generative AI should not be used in social media posts for commercial purposes.
50% of marketers surveyed are already employing AI in their marketing strategies.
Almost half of marketers are concerned about data privacy and ethics in AI.
47% of marketers in the U.S., U.K., India, and Canada trust AI for ad targeting.
45% of surveyed marketing executives use AI for content creation.
43% of U.S. B2B marketers credit chatbots with educating prospects.
42% of marketing professionals in the U.S., U.K., India, and Canada trust AI for real-time personalization and offer optimization.
35% of marketers are concerned about AI’s risk and governance issues.
34.5% of marketers surveyed report using ChatGPT as an AI tool, the most reported among respondents.
33% of U.S. marketers using AI and machine learning tools highlight time savings as the primary benefit.
32% of marketers globally use AI with marketing automation for paid advertising, email personalization, and offers.
31% of U.S. marketers employing AI and machine learning attribute trend insights and audience preferences to these tools.
29% of marketing executives plan to use AI in the future.
26% of U.S. marketers say AI and machine learning optimize their content.
26% of B2B marketers in the U.S. using chatbots in their marketing efforts have seen a 10-20% increase in lead generation.
22% of marketing professionals worldwide use AI with marketing automation for product and content recommendations, and personalized email subject lines.
15% of U.S. B2B marketers report a more than 30% increase in lead generation due to chatbots.
Approximately 10% of marketers surveyed do not plan to use AI.
Gain insight into how businesses perceive AI by exploring critical AI statistics related to organizational attitudes:
87% of organizations globally believe AI technologies will provide a competitive advantage.
78% of companies emphasize the importance of AI results being “fair, safe, and reliable.”
61% of employees assert that AI enhances their productivity.
56% of organizations identify inaccuracy as a risk with generative AI.
53% of organizations cite cybersecurity as a risk associated with generative AI.
40% is the projected increase in employee productivity with AI use.
38% of AI users report mitigating cybersecurity risks.
32% of AI users indicate they are mitigating inaccuracy.
30% of marketers believe generative AI poses significant risks to brand safety and misinformation.
21% of AI users have established policies for employees’ use of generative AI.
AI is poised to grow as an industry and significantly contribute to the global economy in the coming years. Here are AI statistics related to its growth and economic impact:
AI is expected to contribute up to $16 trillion to the global economy by 2030.
Generative AI could add between $2.6 to $4.4 trillion annually to the global economy across various use cases.
The projected global market size of the AI market by 2032 is $2.6 trillion.
Baidu, the largest holder of active machine learning and AI patents globally, has 13,993 active patents.
Tencent, the second-largest owner of AI patents globally, has 13,187 active patent families.
The global CAGR of AI is 37%.
AI is predicted to boost GDP by 26% by 2030.
23% of respondents attribute at least 5% of their organizations’ pre-tax earnings to AI use.
AI technology can assist businesses in streamlining operations, boosting revenue, and outpacing competitors. If you require assistance in integrating AI into your strategies, WebFX is here to help.As a full-service digital marketing agency with over 28 years of experience, our proprietary growth platform, MarketingCloudFX, powered by IBM Watson and machine learning, accelerates growth with data-driven insights.MarketingCloudFX can aggregate and process data from multiple sources, enabling you to identify which strategies, content, and marketing campaigns generate leads, calls, or sales. Additionally, you can establish lead nurturing workflows to facilitate conversion into customers!Contact us online or call 888-601-5359 to speak with a strategist about our digital marketing services!
