Conversion Rate Optimization (CRO) is a pivotal component of your marketing strategy, ensuring that even the most effective campaigns have room for improvement through testing and refinement.Despite its potential, many marketers are apprehensive about embarking on CRO due to the lack of a universally applicable starting point for testing.The abundance of variables to test can be overwhelming, and the process itself can be challenging, requiring persistence and attention to detail.However, the rewards of CRO are substantial, making the time and effort invested well worthwhile.Consider exploring two key categories of CRO to kickstart your efforts, along with six specific tests that can be applied to your website.WebFX, an experienced CRO agency, can assist with conducting numerous CRO tests for your website.Before delving deeper, let’s clarify the definition of CRO.CRO involves testing and modifying elements on your website to maximize conversion rates.Conversions are defined as actions within your sales funnel, such as completing a contact form, making a purchase, or subscribing to an email newsletter.This article primarily focuses on A/B testing, where you modify a page element and compare its performance against the original.
Should the modified version outperform the original, you can implement the change permanently.The video below outlines the steps involved in a CRO test.This form of testing has no upper limit, as you can continually create new variations to test.Tools like Google Analytics Experiments or third-party testing software, such as Visual Website Optimizer, are commonly used to conduct these tests.
CTAs are a straightforward and measurable aspect of your website to begin practicing CRO.When your website has substantial traffic but low conversion rates, examining your CTAs is a great starting point.CTAs can be optimized in various ways, from their wording to their visual presentation.For instance, testing different button styles, colors, and fonts can significantly impact conversion rates.Additionally, the placement of CTAs on your website is crucial for optimal performance.While CTAs and headlines are the simplest aspects of CRO to begin with, there are endless opportunities for optimization through testing and adjustment.CRO should be an ongoing process in your marketing strategy, requiring careful consideration and judgment to determine when a test has been sufficiently evaluated.Bonus Reading: 7 Conversion Rate Optimization Strategies Every Business Should Use
