Seeking to attract more local customers to your business? Look no further than geofencing marketing, a powerful tool for driving foot traffic. Master the essentials with our six expert geofencing best practices. Stay updated on the latest marketing insights by subscribing to Revenue Weekly, our newsletter, for fresh tips and trends.
Before diving in, it’s crucial to understand what geofencing entails. It involves setting up a virtual perimeter to send tailored messages, ads, and app notifications to individuals within your target audience as they enter, remain, or leave this virtual boundary.
Before implementing geofencing, consider your customers’ journey. Where do they frequent? What other businesses capture their interest? By understanding your customers, you can craft geofencing campaigns that resonate and convert.
A key geofencing best practice is crafting compelling ad copy. Aim to create messages that resonate with your audience. While push notifications are a part of geofencing, many businesses opt for advertising on apps, websites, and more.
To create effective geofencing ads, follow these tips:
– Ensure Relevance Create ad copy that captures your audience’s attention. Irrelevant ads will fail to engage. Successful geofencing marketing requires content that connects with your audience.
– Segment Your Audience Group your audience based on similarities such as demographics, location, buying habits, hobbies, interests, and browsing behavior. Tailored ads will resonate better.
– Create Engaging Content Develop creative ads that pique interest and encourage visits to your business.
Location is pivotal in geofencing. Position your geofences where your target audience is most likely to interact with them, whether it’s a shopping mall or a city block. For instance, a clothing company might set up a geofence near a local Starbucks to reach customers waiting for their coffee.
Size matters too. Keep your geofences appropriately small to maximize impact. The ideal size depends on the distance people are willing to travel to your business. A four- to five-minute drive or walk is typically optimal.
Craft a persuasive call to action (CTA) to drive audience engagement. Tailor your CTA to reflect the action they’ll take, such as claiming a coupon or signing up for a service.
Timing is key. Avoid targeting customers 24/7. Ads during off-peak hours, like late night, may not yield the best results. Instead, align ad timing with your business hours.
Optimize your geofencing campaign continuously. Regularly review performance analytics to identify areas for improvement and run A/B tests to refine your strategy.
Geofencing is a highly effective way to reach potential customers. At WebFX, our team of over 500 experts can help you create impactful ad campaigns and maximize your return on investment. To get started, contact us online or call us at 888-601-5359 to speak with a strategist!
