Seeking the latest YouTube marketing statistics for 2024? Your quest ends here with this blog post! YouTube, a hybrid social media platform and search engine, allows direct audience engagement and content creation that is readily accessible when users are searching.
General YouTube statistics
YouTube marketing statistics
YouTube user behavior statistics
YouTube demographics statistics
YouTube audience statistics
YouTube worldwide penetration statistics
YouTube video, content, and creator statistics
YouTube Shorts statistics
YouTube Premium and Music statistics
YouTube TV statistics
Should the YouTube video statistics in this article inspire you to leverage the platform for your business, contact our team at 888-601-5359 or reach out online to discover more about WebFX’s YouTube advertising solutions.
How many individuals utilize YouTube? Which channel is the most popular? Discover these answers and more in the following general YouTube statistics:
Exceeding 10 billion YouTube app downloads are available on the Google Play Store
2.5 billion unique users engage with YouTube monthly
296 million subscribers follow MrBeast, YouTube’s most subscribed channel
268 million subscribers tune into T-Series, YouTube’s second most subscribed channel
The U.S. audience size is 240 million users
5 million iOS users in the U.S. have downloaded the YouTube app from Apple’s App Store
Let’s delve into key YouTube marketing statistics that highlight the platform’s effectiveness as a marketing tool. Below, you’ll find YouTube advertising and marketing statistics:
$31.5 billion in global advertising revenue was generated by YouTube in 2023
90% of marketers incorporate YouTube in their video marketing strategies
78% of marketers regard YouTube as an effective video marketing channel
67% of B2C marketers use YouTube for content marketing
45% of B2C marketers find YouTube “Somewhat Effective” for their marketing efforts
34% is the average bounce rate for YouTube.com
30% of B2C marketers who utilize paid social media advertising employ YouTube
29% of B2C marketers consider YouTube “Very Effective” for their marketing
12% of B2C marketers rate YouTube as “Extremely Effective” for their marketing
8% is the increase in YouTube’s global advertising revenue year-over-year compared to 2022
Only 2% of B2C marketers believe YouTube is ineffective for their marketing
On average, users visit 7 pages per session on YouTube
Let’s explore user behavior and viewing habits on YouTube. Here are the statistics on user engagement and consumption patterns:
98 billion visits to YouTube between July and December 2023 were via mobile devices
8 billion visits to YouTube between July and December 2023 were via desktop devices
The average daily time U.S. adults spend on YouTube is 48 minutes
90% of YouTube visits worldwide are from mobile and smartphone devices
60% of YouTube users are open to content created by AI
52% of YouTube users have watched a VTuber
29% of Generation Z’s time spent engaging with online video is on YouTube
27% of YouTube users watch over 17 hours of video content weekly
12% of YouTube visits worldwide are from desktop devices
Learn more about YouTube’s diverse and active audience composition with the following demographics statistics:
54% of YouTube users are male
46% of YouTube users are female
12% of YouTube’s global audience are male users aged 25-34
9% of YouTube’s global audience are female users aged 25-34
YouTube’s audience is global, with the top 10 countries with the largest audiences listed below:
India has a 476 million active YouTube audience
The U.S. has a 238 million active YouTube audience
Brazil has a 147 million active YouTube audience
Indonesia has a 139 million active YouTube audience
Mexico has an 84 million active YouTube audience
Japan has a 79 million active YouTube audience
Pakistan has a 66 million active YouTube audience
Germany has a 65 million active YouTube audience
Vietnam has a 63 million active YouTube audience
The Philippines has a 58 million active YouTube audience
Let’s examine YouTube’s global penetration in some of the platform’s most active countries:
94% of the UAE population engages with YouTube
93% of Israel’s population engages with YouTube
90% of the UK’s population engages with YouTube
89% of Saudi Arabia and Ireland’s populations engage with YouTube
88% of the Netherlands, South Korea, and Spain’s populations engage with YouTube
77% of the U.S. population engages with YouTube
Creators are vital to YouTube, providing the content that fuels the platform. Explore these YouTube creator statistics, including video content metrics:
Videos with “grwm” in the title have generated 13 billion views
Videos related to or using generative AI tools have generated 1.7 billion views
Videos related to the Barbie movie have generated over 1 billion views
MrBeast, YouTube’s top creator, has an estimated net worth of $105 million
Over 62 million creators are active on YouTube
MrBeast, YouTube’s highest-earning creator, has earned an estimated $54 million
On average, 30,000 hours of video content is uploaded to YouTube each hour
On average, creators upload 500 hours of video content to YouTube every minute
The average YouTuber earns $18 per 1,000 views
55% of revenue generated from a YouTube channel goes to the creator
Short-form video is a significant presence on the platform, as evidenced by these YouTube Shorts statistics:
YouTube Shorts sees 70 billion daily views
Since its launch in 2020, YouTube Shorts has accumulated 2 billion monthly logged-in users
Shorts with an average view duration of 50 seconds or longer have an average of 4.1 million views
Shorts 50-60 seconds in length have an average of 1.7 million views
The average length of YouTube Shorts is 20-40 seconds
43% of U.S. ad buyers say their largest clients are advertising on YouTube Shorts
17% of Shorts fall under the “Entertainment” category
Seeking guidance on creating YouTube Shorts? We offer the ultimate guide for you:
Not all content on YouTube is free; explore these YouTube Premium and Music statistics:
100 million global users are subscribers of YouTube Premium & Music
Over 27 million U.S. users are paying subscribers of YouTube Premium & Music
Subscribers of YouTube Premium & Music are spread across over 100 countries and regions
