With a steady stream of traffic, it’s time to focus on boosting conversions for your business.In your role as a CRO (Conversion Rate Optimization) specialist, identifying impactful experiments is vital to avoid squandering valuable time on tests with negligible effects on conversion rates.Discover the top seven CRO techniques used by professionals to enhance conversion rates:Continue reading to explore how to incorporate these strategies into your CRO efforts!Google Analytics is a powerful tool for identifying conversion optimization opportunities. It offers insights into user behavior on your site, revealing issues that may be overlooked. Log into your account and examine these reports:
Behavior > Technology > Browser & OS
Behavior > Mobile > Devices
Behavior > Site Content > All Pages
Behavior > Site Content > Landing Pages
For the “Site Content” reports, add “Device Category” or “Browser” as a “Secondary dimension.” With these reports, identify conversion-related issues by analyzing metrics such as:
Bounce rate
Average time on page
Goal conversion rate
Noticing a lower conversion rate for pages accessed via Safari compared to Chrome, for instance, may indicate display issues. A higher bounce rate on mobile pages could also signal display problems. These reports provide immediate action opportunities for your business.Addressing conversion issues across your site can significantly impact conversion rates. Additionally, improving website usability can enhance search rankings, attracting more traffic.Whether your organization is beginning its CRO journey or taking the lead, addressing existing site issues is a smart first step. This approach, similar to the previous CRO technique, can boost conversions across your website. Common CRO issues include:
CTAs below the fold:
Above-the-fold content is what visitors see upon arrival, whereas below-the-fold content is often ignored. It’s crucial to include a CTA above the fold to ensure everyone sees it and knows what to do next.
Keyword-stuffed title tags and meta descriptions:
Most traffic comes from search, making SEO optimization essential. However, over-optimization can turn off users or create unrealistic expectations.
Errors in conversion tracking setup:
Google Analytics is a free platform for tracking conversions, and tools like Google Optimize can use your Analytics goals and events. Ensuring accurate Analytics setup is critical.Addressing these issues first will lay the groundwork for a successful CRO strategy. Implementing quick wins, like relocating CTAs above the fold, can increase sitewide conversion rates.Slow page speed can negatively impact page performance, which is crucial for both SEO and CRO. People dislike slow websites, with 53% leaving pages that take over three seconds to load. A one-second improvement in page speed can increase conversions by seven percent.Pages with slow page speed often show the following:
High bounce rate
Low conversion rate
Low time on page
The Site Speed report in Google Analytics can help identify slow pages. This report displays each page’s average load time, allowing you to compare it to your website’s average. This report simplifies finding underperforming pages and focusing on valuable pages, such as product pages.Improving page speed often requires developer collaboration. However, you can start by using Google’s PageSpeed Insights tool to enter your URL and receive recommendations.This tool will suggest ways to enhance page speed, with some recommendations requiring immediate action, like compressing images. Others may need developer assistance.Investing in page speed optimization services can help your business improve page speed, leading to increased conversion rates, sales, leads, and revenue. This conversion technique is favored by CRO experts due to its widespread impact!CTAs guide users on what to do next. Every page on your website should have one, whether it’s encouraging a purchase or inviting readers to download a guide. CRO often involves experimenting with different CTAs, focusing on how you approach these experiments.Consider users’ needs or expectations when brainstorming CTAs. For example, what does someone expect from a blog post on fixing a clogged toilet?
Advice on unclogging techniques
Whether they need to call a plumber
CTAs can offer solutions, such as a downloadable illustration of unclogging steps or an invitation to a diagnostic assessment. Clear and concise language, like “Should You Call a Plumber? Take the Assessment,” or “Save Time Next Time: Download the 1-Page Printout,” can help attract new clients and subscribers.When unsure of users’ expectations, examine search results for similar pages to identify effective CTAs or language.Focus experiments on content above the fold, as users tend to drop off rapidly after the initial view. This technique complements other CRO recommendations, like placing a CTA above the fold and optimizing it to meet users’ immediate needs. Above-the-fold experiments can include changes to:
Headlines
Descriptions
Visuals
CTAs
Navigation
And more
The area typically considered above the fold is 1000 pixels wide and 600 pixels tall, though user screen sizes can influence visibility. Google Analytics’ Audience > Mobile > Overview report can help determine common screen resolutions.On-page distractions, like pop-ups, can be mitigated by focusing on the user experience. Apple’s website exemplifies this approach by prioritizing the iPad Pro above the fold and then showcasing related products. This strategy aligns with the company’s strategic priorities.Begin by identifying potential distractions on your page and experiment with removing them. Use data to persuade stakeholders to remove distracting elements.Visuals, including images, GIFs, and videos, can be effective in capturing attention and converting leads. Video, in particular, can improve conversions by 86%. Many CRO experts recommend incorporating video into headlines and visuals.La Colombe uses mouth-watering visuals to showcase its product, leading to high sales. Rothy’s includes product videos to demonstrate the bags’ capacity, helping customers make informed decisions.Implement these conversion techniques to increase your company’s conversion rates.Our team of over 500 professionals can assist if you struggle to implement these strategies due to time or resource constraints. Learn how by exploring our CRO plans or contacting us online to discuss our custom strategies and data-driven approaches, which have helped our clients achieve over $10 billion in revenue over the past five years!
