In recent years, the U.S. franchise sector has experienced considerable expansion, with competition among franchise chains intensifying alongside growth. To differentiate your franchise, leveraging digital marketing is crucial. This approach enables innovative online promotion, expanding your customer base and enhancing revenue streams. Explore seven effective web marketing strategies that your franchise can implement immediately!
The International Franchise Association predicts a 1.6% increase in the franchise industry this year, with the total number of establishments in the U.S. reaching 744,437. Employment within the sector is expected to grow by 3.3%, reaching 7.8 million workers, including the addition of 250,000 new jobs. Here’s a look at the growth trajectory of franchises in the U.S. over the past five years:
– U.S. franchises: 2017 – 744,437; 2016 – 732,842; 2015 – 720,458; 2014 – 708,973; 2013 – 697,943
Top states for franchise employment growth include Arizona (4.7%), Utah (4.6%), Nevada (4.4%), Florida (4.1%), and Colorado (4.1%). In terms of establishment growth, personal services (2.3%), quick service restaurants (1.9%), table/full service restaurants (1.9%), retail products and services (1.7%), and business services (1.5%) lead the way.
A study by Higher Visibility revealed that digital marketing is a profitable channel for franchises, with the majority of top lead generating channels being digital. Franchises are increasingly allocating a larger portion of their marketing budgets to the most effective digital strategies.
Challenges faced by franchise owners in marketing include generating quality leads (63%), securing the budget for investment (39%), managing time constraints (34%), allocating funds for additional employees (34%), converting leads to customers (29%), and lacking marketing expertise (16%).
Online marketing is a cost-effective solution that can help franchises attract more leads with limited resources, especially with the support of a seasoned franchise marketing agency.
Key digital marketing strategies for franchises include:
1. Local SEO: Enhance your franchise’s visibility in local search results to reach more local customers.
2. Pay-per-click (PPC) advertising: A fast and efficient way to boost website traffic, leads, and revenue.
3. Content marketing: Create and share custom content to establish authority and engage your audience.
4. Social media: Connect with new customers and foster relationships through social platforms.
5. Web design: Ensure a positive first impression and user-friendly experience on your website.
6. Email marketing: Directly connect with customers and build relationships.
7. Online Reputation Management: Manage online reviews to maintain a positive brand image.
For more information on how to effectively market your franchise online, contact WebFX at 888-601-5359 or visit one of our local hubs. Our franchise marketing experts are ready to assist you in achieving your business goals.
