Despite the fact that individuals who click on ads are twice as likely to make a purchase, your organization may not realize these benefits without a compelling paid search strategy. It is crucial for businesses to regularly reassess their pay-per-click (PPC) tactics to identify areas for enhancement. Are you prepared to elevate your paid search strategy and maximize your return on investment (ROI)? Look no further, as this article reveals seven straightforward PPC techniques to amplify your business’s PPC earnings. Seeking professional assistance with your PPC strategy? Explore our Harrisburg PPC services!
A paid search strategy encompasses a company’s approach and tactics for advertising through paid search. Implementing simple PPC strategies, such as utilizing single keyword ad groups (SKAGs) and consistently testing ad copy, can enhance click-through and conversion rates, ultimately boosting revenue.
Enhance your paid search strategy with these effective tactics:
A single keyword ad group (SKAG) enables your business to craft highly targeted ads for your products or services. By employing multiple match types, such as exact, broad, and phrase match, SKAGs focus on a single keyword. For instance, if your business provides 24/7 plumbing services, you may target the following terms:
– [emergency plumbing services]
– “emergency plumbing services”
– +emergency +plumbing +services
This aggressive paid search strategy allows your company to develop tailored ad copy addressing your audience’s specific issues and desired solutions. This approach not only boosts click-through rates (CTR) but also conversion rates. When using SKAGs, however, it is essential to base them on existing ad campaigns to avoid wasted time, effort, and ad spend. Focus on current campaigns and start with around five SKAGs for optimal results.
Copy is a pivotal component of your PPC strategy. Without engaging, must-click ad copy, achieving desired outcomes from paid search campaigns becomes challenging. Standard, unoriginal copy fails to motivate users to click, and overly complex copy laden with buzzwords can have the same effect. To strike a balance between originality and creativity, A/B test your ad copy regularly. This process may require additional time and commitment, but it can significantly enhance your ad campaign’s performance. Begin by creating various ad copy versions by considering these questions:
– What does our target market want or need?
– What differentiates our business from competitors?
– What unique selling points matter to our audience?
– How does our copy align with our landing page?
You can also test the format of your ad copy, such as sentence case or title case. Research by WordStream suggests that title case typically generates a higher click-through rate (CTR). To start incorporating A/B testing in your paid search strategy, begin with Google Ads and create a campaign experiment or ad variation.
Companies utilizing Google Ads achieve an average ROI of $8 for every $1 invested, exceeding PPC’s overall ROI of $2 for every $1 spent. However, this does not mean excluding other advertising platforms from your paid search strategy. Leverage platforms like Bing Ads, Facebook, Instagram, and LinkedIn Ads to reach your audience effectively.
When investing in social media advertising, research your audience’s preferred social media networks in advance. Experiment with different ad platforms by allocating only a portion of your ad spend to these networks. Start small and observe the performance of your new ad campaigns before adjusting your entire advertising budget.
Voice search has become increasingly popular, with more than one billion voice searches monthly. Incorporating voice search into your PPC strategy and SEO plan can position your business for success. Analysts predict that early adopters of voice search will see a 19.6% increase in digital commerce revenue by the end of 2024. To create a voice search campaign, research your past campaigns and follow these steps:
1. Log into your Google Ads account.
2. Select your ad campaign.
3. Choose “Keywords” from the sidebar menu.
4. Click “Search Terms” from the top menu.
5. Download the report.
Search for the phrase “OK Google” in the downloaded report, as it indicates a voice search. The words following “OK Google” can serve as potential keywords for your voice search campaign.
Remarketing is a powerful tool to drive sales. A remarketing campaign gives your business another opportunity to persuade a shopper or business buyer to contact your company, purchase your product, or visit your store. While remarketing may offer a smaller audience, it provides access to individuals already interested and aware of your business. Maximize the impact of your PPC strategy with display or search remarketing campaigns by researching your target audience, reviewing your marketing goals, and evaluating your website data in Google Analytics.
Competitor targeting is a go-to tip for many PPC strategies. By targeting searches for competitors, your business can alert consumers and business buyers to your company, potentially earning additional revenue and acquiring valuable customers from competitors. Your ad copy should highlight your unique selling points (USPs) and address the needs and pain points of this target audience.
If you’ve encountered challenges in creating successful PPC campaigns, you’re not alone. A PPC audit can help identify factors holding your campaign back, providing actionable recommendations for improvement. While a PPC audit isn’t free, it can save your business money in the long run by improving your campaign’s performance.
If you’re seeking a custom paid search strategy that drives impressive ROI for your business, contact WebFX. With our digital marketing services, we’ve helped our clients earn more than $10 billion in revenue and over 24 million leads in the past five years. Contact us online or call us at 888-601-5359 to learn more about our results-driven PPC services.
