Content creation is a cornerstone of any effective marketing strategy, yet it can be a labor-intensive endeavor. Although original content is crucial for fostering online growth, meeting the evolving needs of your audience can be daunting. This is where content curation comes into play.Struggling to initiate a content curation initiative? We have compiled a selection of content curation examples to ignite your strategy and inspire you. Continue reading to discover more insights!For additional marketing insights, subscribe to Revenue Weekly!Content curation involves sharing content from other individuals or brands with your target demographic. By curating content, you select pieces that are pertinent to your industry and offer deeper insights into topics within your sector.This approach allows you to provide a variety of content relevant to your audience without the need to create additional content. It is an excellent method for sustaining the flow of information from your business that your audience craves.Seeking examples of curated content? We have compiled a list that includes:
Target
Starbucks
Warby Parker
Apex Legends
Funko
Lush Cosmetics
Lego
Grove Collaborative
Keep reading to learn how you can implement content curation for your business!Our first example of content curation is Target. Their Instagram page is brimming with curated content that promotes their offerings without the need for new content creation.
In this instance, Target shares a video from a teacher highlighting their back-to-school product offerings. The video offers followers an insight into their product range.Target also curates content related to their products. For instance, they shared a video from a mother demonstrating how to organize children’s rooms, subtly featuring their products without direct advertising.
Moreover, the video’s content is highly relevant to Target’s audience, making it an ideal piece of curated content.As you can observe, Target curates a wealth of content for their social media followers, making it easy for them to provide a steady stream of pertinent content to their audience.Key Takeaway: Consider what information resonates with your audience and aligns with your brand. Understanding your audience’s preferences simplifies the process of curating appropriate content.Next on our list of curated content examples is Starbucks. Renowned for sharing content that enhances their brand and offers followers a unique perspective on their products.
In this image, Starbucks shares a photo from a fan showcasing their green matcha drink. It’s a straightforward approach, yet it piques interest in their offerings.In addition to curating content about their drinks, they also share content related to other products, such as tumbler cups.
This example features a fan’s tweet about the variety of colored cups they received from Target. It’s a simple way to promote products to followers without additional content creation.Key Takeaway: Your curated content need not be elaborate. A straightforward photo of your products can keep the content fresh and keep your brand top of mind.Warby Parker, a stylish eyewear brand, is another excellent example of content curation on social media.In this example, Warby Parker retweeted a post from a follower who had purchased their glasses.
Warby Parker also retweets information about events they are sponsoring or participating in, such as this one from The Black List.
Key Takeaway: Curated content can encompass a broad range of topics, from industry-related content to event promotions and product showcases. Utilize curated content to keep your brand at the forefront of your audience’s mind.Apex Legends, a popular first-person shooter video game, is another instance where content curation is effectively employed.What sets Apex Legends apart is their frequent sharing of fan-generated art related to their game.
Apex Legends often shares creative and artistic interpretations of their game’s characters.
This approach allows Apex Legends to share the creativity within their community while maintaining interest in their game.Key Takeaway: Curating content related to your business from your community can be a powerful tool for fostering growth.Funko, a popular collectible figure manufacturer, is another brand that excels in content curation.In this example, Funko retweeted content from Loungefly advertising their summer fun sale.
Funko also retweeted Loungefly when they shared a tweet featuring their Funko products.
Key Takeaway: If other brands mention your brand, leverage that content as part of your curation strategy. It’s an effective way to build relationships with other brands while promoting your company.Lush Cosmetics, known for their eco-friendly beauty products, is another brand that excels in content curation.In this example, Lush shares informative content about their latest activism efforts.
They follow this by retweeting content from a fan featuring their limited-time bath bomb.
Key Takeaway: If there’s content related to your products or industry, share it with your audience. It aids in keeping them well-informed about your offerings.
