Connected TV (CTV) devices are experiencing a surge in popularity, with a steady influx of new Over-the-Top (OTT) streaming services. This rise in popularity offers businesses unprecedented opportunities to enhance their advertising strategies and engage with a wider audience. By examining successful CTV ad campaigns, companies can gain insights into creating their own ads that effectively reach new demographics and potential leads.
This page delves into the fundamentals of CTV advertising and showcases a variety of popular ad examples to kickstart your journey into this dynamic field. Explore the following sections to deepen your understanding:
– What is CTV advertising?
– Why should businesses consider CTV ads?
– Top 8 CTV ad examples
– Best practices for CTV advertising
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CTV advertising encompasses promotional content delivered to internet-connected devices, such as smart TVs and streaming devices. These ads can be found across both paid and free ad-supported networks and apps, offering businesses a diverse platform to promote their products and services.
CTV ads are particularly effective for discovering users interested in your offerings, as 66% of OTT viewers have discovered new products or services through this medium. In addition to this, CTV ads provide several advantages:
– Cost-effective advertising: CTV ads allow you to reuse the same video content across various channels, maximizing reach and brand recognition without the need for multiple ads.
– Engaging with a receptive audience: With the growing popularity of streaming services, CTV ads enable you to meet consumers where they are already spending their time.
– Complementary omnichannel experiences: Integrating CTV campaigns with other marketing efforts can create a cohesive and impactful omnichannel experience for users.
Here are eight CTV ad examples to inspire your own creative efforts:
1. Buick Encore GX: This ad showcases the car’s features and emphasizes the ease of life with a Buick.
2. Chase: A split-screen visual highlights the multi-functional benefits of the Chase card for various travelers.
3. CarBravo: A relatable commercial featuring a man experiencing “usedphoria” after purchasing a used car from the company.
4. GEICO: A humorous ad set in a restaurant, using a cheese grater metaphor to convey the ease of using GEICO.
5. Paramount CBS: A promotional ad for the new CBS News channel on Paramount+, featuring interviews and hot-button issues.
6. State Farm: A comedic advertisement featuring Jake from State Farm and Travis Kelce, promoting the home and auto insurance bundle.
7. BVLGARI: A visually stunning ad featuring Anne Hathaway, highlighting the elegance of BVLGARI jewelry.
8. Best Buy: A seasonal ad showcasing Black Friday deals and emphasizing the convenience of shopping early.
To create the most effective CTV ads, consider the following best practices:
– Capture attention quickly: Avoid unnecessary build-up and start with a hook to engage viewers immediately.
– Ensure entertainment value: Make your ad entertaining to compensate for the interruption in the user’s viewing experience.
– Set a clear goal: Understand what your ad aims to achieve and ensure it aligns with your marketing objectives.
– Use a clear call to action (CTA): Incorporate a CTA that encourages users to take the next step, whether it’s visiting a website or contacting your business.
Creating compelling CTV ads is crucial for standing out in a crowded marketplace. If you’re looking to elevate your CTV advertising efforts, consider partnering with a digital advertising agency like WebFX. Our OTT and CTV services can help you reach the largest streaming platforms and track key performance indicators to optimize your campaigns. Contact us online today to begin planning your CTV advertising campaign!
