8 SEO Trends To Know In 2024 [+ Tips for Success!]

The SEO landscape is in a perpetual state of flux, with annual technological advancements and ranking factor shifts continually reshaping search engine results pages (SERPs) and compelling marketers to reassess their SEO tactics. To maintain a competitive edge amidst these changes, it’s crucial to anticipate emerging SEO trends. Today, we delve into eight pivotal SEO trends for 2024, their significance, and their implications for your SEO strategy. Alongside this exploration, we’ll provide expert insights from one of our web marketing consultants to guide you through the evolving SEO terrain.

Our initial 2024 SEO trend centers on the burgeoning influence of artificial intelligence (AI). Google’s Search Generative Experience (SGE) is revolutionizing internet navigation and user interaction with search results, offering immediate AI-generated snippets in seconds, bypassing the traditional SERP list. This AI-driven feature swiftly sifts through the internet to provide comprehensive answers to simple queries, such as “best record players.”

This significant UX enhancement for Google introduces unique challenges for SEO professionals. In essence, Google’s SGE serves as an amplified featured snippet, delivering topic summaries, suggested follow-up questions, product recommendations, and more. To thrive in this evolving landscape, the key lies in crafting audience-centric content, as emphasized by WebFX’s Web Marketing Consultant, Sarah Berry. For professional SGE optimization assistance, consider leveraging specialized services.

Incorporating video content into your 2024 SEO strategy is a must. With traditional web content like blog posts still in demand, video content is also gaining traction. Adults in the U.S. spend approximately 3.5 hours daily watching online videos, and 86% of businesses utilize video as a marketing tool. Optimizing your video content for SEO is vital, as it enhances your chances of appearing in search results while showcasing your multimedia expertise.

If you haven’t yet established a video marketing strategy, now is the time to act. Optimizing videos for SEO requires additional steps but can be achieved by focusing on relevant content, engaging thumbnails, video transcripts, timestamps, metadata, YouTube tags, and descriptions. Utilize keyword tools to understand audience queries and tailor your content accordingly.

Voice search on mobile devices offers a convenient, rapid solution to search queries. With over one billion monthly voice searches and projected sales reaching $60 billion by 2024, voice search is a critical SEO trend. To optimize your website for voice search, focus on mobile search queries and long-tail keywords, as voice search queries tend to be conversational. Ensure your website is mobile-friendly, with responsive design and fast page speeds.

Local SEO remains a cornerstone of SEO strategies, and in 2024, hyper-focused optimizations for local queries targeting niche local keywords will be more crucial than ever. Precision in targeting areas and maintaining an up-to-date Google My Business (GMB) profile are essential. Utilize tools like Ahrefs or KeywordsFX to identify niche local SEO keywords and enhance your GMB profile to improve local visibility.

AI tools like ChatGPT, Jasper, and Copy.ai are transforming content creation and task completion. However, the rise of AI copywriting tools has prompted concerns about original content. To leverage this trend without penalties, use AI tools to assist in research, brainstorming, outlining, and proofreading, but maintain originality and user-focused content.

Optimizing web content for various channels is a dynamic trend for 2024. As technology and social media evolve, more individuals are turning to alternative search methods like TikTok, Reddit, and YouTube. To stay ahead, businesses must optimize content for multiple platforms and expand SEO data collection to include these channels.

The E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) are increasingly important for search engines. Demonstrating these aspects through user-focused and helpful content is key. Follow best practices such as answering user intent, incorporating multimedia, and signaling trust and authority to showcase your expertise.

SEO is an ongoing process, and continuous monitoring and adjustment are essential. Partnering with an SEO agency like WebFX can provide tailored solutions that align with your business goals and foster long-term growth. Contact our team today to learn how you can leverage the latest SEO trends and WebFX’s custom SEO services in 2024!