Creating content that garners minimal attention can be disheartening. Yet, we offer insights to transform this frustration into achievement, focusing on proven methods to elevate YouTube video views.YouTube presents a vast landscape for businesses to connect with their target demographics. According to the Pew Research Center, 81% of U.S.adults utilize YouTube.
Furthermore, YouTube is a pivotal platform for sales enhancement, as reported by Animoto, which ranked it as the leading platform for influencing consumer behavior.
Uploading content to YouTube does not inherently ensure widespread reach.While the possibility of going viral exists, with over 500 hours of content added to YouTube every minute, the likelihood of your next video becoming a viral sensation like “Charlie Bit My Finger” or “David After Dentist” is slim.This blog post outlines nine actionable tips to amplify YouTube views, yet patience is key as channel growth and view increase are a gradual process.Continue reading to uncover strategies for increasing YouTube views!1. Align with audience preferencesSelecting topics that resonate with your audience is a fundamental yet challenging task. With thorough research, crafting content that connects with viewers is attainable.Content that fails to meet audience expectations may result in lost viewership. Furthermore, if your content does not align with audience interests, they may seek out your competitors.How can you determine what your audience desires from your YouTube channel?Begin by analyzing your current customer base. If you or your team frequently encounter similar questions or pain points, consider creating videos addressing these topics.If you utilize an analytics tool to track website traffic, examine the most popular pages on your site. Could the content on these pages be effectively adapted into a video format?
Additionally, monitor your competitors. Your competition may not be limited to direct business rivals. Analyze channels that cover similar topics to those you wish to explore.Content that succeeds on similar channels may also benefit your business; however, avoid plagiarism and instead aim to enhance their content with more information and unique perspectives.Utilize tools like FAQ Fox, Reddit, and Quora to source ideas that can increase YouTube views.
Once confident in your research, delve into keyword research, which we will discuss further in this post.2. Capitalize on current trendsMonitoring online trends can significantly enhance YouTube views and expand your audience reach, regardless of your industry.A few minutes spent on YouTube can reveal patterns in video style or emerging topics.For instance, as reported by the Verge, “With Me” videos experienced a 600% surge in March 2020.
If you run a restaurant and wish to leverage the growing “With Me” trend, consider showcasing regular tasks and providing behind-the-scenes glimpses of your business.If you’re unsure about identifying trends independently, Google Trends is a valuable tool to understand online conversation topics.For video-specific insights, refer to the YouTube Culture & Trends report to stay updated on the latest trends and news on the platform.Once aware of popular content, devise ways to incorporate these trends into your YouTube video marketing strategy.3. Incorporate relevant keywordsKeywords are crucial for enhancing YouTube video visibility.After deciding on a topic, identifying and using a core keyword, as well as related keywords, can help refine your video and optimize content for search results.The words you choose inform YouTube about the content of your video, ensuring it is appropriately ranked in relevant searches.When selecting keywords, choose those that most closely align with your video’s topic.Utilize keywords in:
Video title
Video description
Tags
Script
Tools like VidIQ, TubeBuddy, Ahrefs, and Keyword Tool provide valuable YouTube keyword data for research.Remember to target lower competition keywords if your channel is small, as they may be easier to rank for until your channel gains popularity.4. Design engaging thumbnailsUnderstanding thumbnail design is essential for boosting YouTube video views.To convert video impressions into views, you must provide viewers with a compelling reason to click on your video in search results, with thumbnails playing a pivotal role.Distinctiveness is key; differentiate your thumbnail from the rest.Consider using color, bold text, and images of individuals featured in the video to make your thumbnail stand out.Ensure your thumbnail is readable on both desktop and mobile devices.5. Share videos on social mediaExtend the reach of your YouTube videos beyond the platform by sharing them on social media.Engage your followers by posting links to your videos or uploading video snippets directly to social media, encouraging viewers to visit YouTube for the full content.This strategy, as highlighted by Backlinko, is effective due to social media platforms’ desire to keep users scrolling.If your snippet garners significant attention, it’s likely that social media platforms will promote your content to a broader audience.Complement your video with catchy text to enhance engagement.6. Embed videos on your websiteUtilize your website’s traffic to increase YouTube views.If you have a popular page with content that complements your video, embed it on the page.This approach not only boosts YouTube views but can also increase leads and sales through your website.A study by Wyzowl revealed that 84% of consumers have made a purchase after watching a video, and nearly 70% prefer short videos when learning about a business’s products or services.Integrating YouTube videos into your website benefits both your site and your videos.Pro tip: Strategically place videos within your page content to enhance user experience.Incorporate a line of text, a graphic, or a dedicated space for the video to ensure ease of consumption.7. Invest in YouTube advertisingAllocating funds to grow your YouTube channel is not detrimental.In fact, YouTube advertising is a common practice among content creators.
YouTube advertising allows you to set a budget and target a specific audience that aligns with your business.Ad types include:
Skippable in-stream ads
Non-skippable in-stream ads
Bumper ads
Video discovery ads can appear at the top of search results or as suggestions while watching another video.
Launch your YouTube ads through the Google Ads platform. If you do not have a Google Ads account, it’s time to create one.
