BigCommerce stands out as one of the most renowned, successful, and robust e-commerce platforms in the industry. It is highly regarded as a leading shopping cart solution, ranking alongside giants like Magento, Shopify, and Volusion. The platform has supported numerous successful businesses in establishing their online presence. But what truly sets BigCommerce apart in terms of usability and feature offerings? Is the hype justified? Our BigCommerce review delves into these aspects to provide a comprehensive understanding.
**Usability**
Among the leading e-commerce platforms, BigCommerce is unparalleled in ease of use, second only to Shopify possibly. Its navigable and intuitive interface allows even those with minimal technical expertise to quickly set up a store. Moreover, BigCommerce offers extensive customization options, striking an ideal balance between user-friendliness and advanced functionality. With a variety of customization tools at your disposal, you can easily create a unique website design that extends beyond the basic templates.
**Features**
BigCommerce comes equipped with a vast array of features at a reasonable price. It provides numerous tools to build an attractive, conversion-focused online store, including automated photo gallery creation with a sophisticated zoom feature, mobile optimization, automated inventory control, a flexible returns system, a single-page checkout process, multiple payment options, an abandoned cart recovery system, fully hosted stores, batch product import/export, advanced product search capabilities, third-party accounting program synchronization, and easily customizable site templates.
Additional features worth noting in our BigCommerce review include robust shipping and marketing tools. Shipping is straightforward, with international support enabling you to reach customers worldwide. BigCommerce offers an array of marketing tools to enhance your site’s visibility, including SEO customization, integration with Google Website Optimizer and Google Analytics for detailed business intelligence reports, and social media and email marketing integration with platforms like iContact and MailChimp. The platform also features tools for creating coupons, discount banners, and gift certificates.
While BigCommerce’s basic template designs are somewhat limited and plain, they can be enhanced through the platform’s customization tools. Its design integration could be improved, but considering its comprehensive feature set, BigCommerce is a robust solution.
**Conclusion**
With its exceptional usability and extensive feature offerings, BigCommerce is a top-tier e-commerce platform that deserves its esteemed reputation. It is one of the most potent and valuable e-commerce solutions available, and we wholeheartedly recommend it. If you’re contemplating giving BigCommerce a try, consider partnering with Coalition Technologies. With our extensive experience in building online stores using BigCommerce, we can optimize your software investment. Contact us at 1-310-827-3890 for a free quote.
