In 2023, B2B e-commerce sales reached an unprecedented milestone of $2.2 trillion, with industry experts forecasting sustained growth in the upcoming years. As both established brands and emerging startups strive to carve their niche, the demand for a scalable and empowering B2B solution has never been greater. BigCommerce’s latest release offers a refreshing take on B2B commerce, simplifying operations while enabling businesses to expand their market reach. Explore this Coalition Technologies guide to harness the full potential of this B2B e-commerce platform.
The B2B Edition amplifies both the customer and seller experience with an extensive array of specialized features. This app is included in the B2B Edition package by default, but it can also be installed independently from the app marketplace. Here are the key reasons why the B2B Edition is an excellent choice for businesses:
Likewise, your B2B customers or buyers can assign roles within their company once they are added to your business account:
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The B2B Edition streamlines the ordering process through the portal, featuring a new ‘Quick Order’ tab with a convenient order pad. Buyers can swiftly enter SKUs and quantities to add items to their cart, and this feature also enables the reordering of items from past orders.
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For instance, a business with two storefronts selling both wholesale and retail goods from a single warehouse can expedite its processing times by sharing inventory data between storefronts.
The B2B Edition encompasses nearly all essential features a merchant requires to kickstart their e-commerce journey. This extensive list of features raises the question: Is the B2B Edition superior to a custom platform? Let’s examine the main limitations here:
The B2B Edition thoughtfully combines the simplicity needed for long-term operations with the flexibility to deliver a personalized experience for each buyer. If you aim to elevate your business with a uniquely tailored e-commerce solution, reach out to Coalition Technologies. With thousands of companies trusting our e-commerce expertise to build robust storefronts that drive traffic and sales, a free consultation is just a call away.
**What is B2B?**
Business-to-business (B2B) e-commerce facilitates the exchange of goods and services between businesses through online channels such as BigCommerce or Shopify. Compared to Business-to-Consumer (B2C), B2B operations are defined by:
**Is BigCommerce a good option for B2B operations?**
BigCommerce has already established itself as a reliable B2C platform, leveraging its robust infrastructure to offer a distinctive B2B and B2C hybrid experience for merchants. If you’re setting up a B2B operation, BigCommerce’s B2B Edition and other plug-and-play features will enable you to launch quickly. Merchants can leverage features like headless e-commerce and flexible corporate account management to create a seamless buying experience from the outset.
**What’s the best B2B e-commerce platform for my business?**
The ideal platform for your business depends on factors such as scalability, customization, user experience, third-party tool support, and security. Carefully consider your business goals and these factors before making a decision. Opting for a custom e-commerce solution is often the best choice, as professional agencies can help maximize your return on investment by building a storefront tailored to your specific needs. Custom solutions are lean, secure, and deliver a brand-aligned personalized experience.
