In the realm of e-commerce, Amazon Prime provides an unparalleled shopping experience for its over 200 million members. The innovative “Buy With Prime” feature from Amazon empowers retailers to sell products directly on their own websites while capitalizing on the advantages of Amazon Prime membership.
Buy With Prime allows your e-commerce venture to offer Amazon’s secure checkout, expedited one-to-two-day shipping, and effortless returns to customers already shopping on your site, without the need to navigate to the Amazon store page.
Discover how Buy With Prime operates, its benefits, and the process to integrate it with your business from the e-commerce specialists at Coalition Technologies.
Buy With Prime is an Amazon service that extends Prime membership benefits to customers on various e-commerce platforms, becoming widely accessible to U.S. companies in early 2023.
This new Amazon offering presents a mutually beneficial arrangement for both consumers and businesses. Consumers can securely purchase your company’s products through Amazon, while your business gains Amazon’s support in fulfillment, shipping, and returns management.
Buy With Prime offers numerous advantages, but it may not be suitable for every seller. Consider these factors before signing up for Buy With Prime for your e-commerce business.
Buy With Prime integrates Amazon’s trusted and rapid checkout process on other websites, streamlining the customer experience and potentially generating billions in revenue, as seen during Amazon’s Prime Day in 2022, where approximately $12.09 billion was generated.
Beyond a seamless checkout, Buy With Prime includes features such as:
Buy With Prime operates on a pay-as-you-go model, avoiding monthly flat fees. Here’s a breakdown of the costs associated with using Buy With Prime:
– **Cost:** 3% of an order’s value, with a minimum charge of $1.50 per order
– **Cost:** 2.4% of an order’s value plus $0.30 per transaction
– **Cost:** $5.38 per unit fulfilled and $0.87 per cubic foot of storage space used each month
By understanding what Buy With Prime is, you can leverage its offerings. Here’s how to set up this service on the most popular platforms.
If your e-commerce provider isn’t listed, the image below details the ESPs currently compatible with Buy With Prime.
Implementing Buy With Prime is generally quick and straightforward. The setup time depends on your website and the number of products you plan to offer through Buy With Prime, but it’s possible to have it up and running in under 30 minutes if you have your product list ready.
Buy With Prime offers additional benefits, such as access to Social Ads for Buy with Prime and the opportunity to participate in Amazon’s Prime Day and Prime Big Deal Days, offering exclusive discounts to your customers.
With Buy With Prime, you can also feature a collection page showcasing Prime-eligible products, creating a dedicated online store for those items.
For assistance in setting up Buy With Prime or enhancing your e-commerce performance, Coalition Technologies, a team of expert e-commerce professionals, can help. Contact us today to drive your business forward.
