Checkout challenges have long been a persistent issue for e-commerce site operators, with average cart abandonment rates reaching as high as 70%. This represents a substantial financial loss, particularly after the effort to guide customers to the checkout page.
A recent development holds the promise to transform this scenario: Amazon’s introduction of Buy With Prime and its seamless integration with BigCommerce.
This collaboration empowers all BigCommerce online stores to provide customers with the option to checkout using Amazon Prime, including the benefits of rapid and effortless deliveries.
Discover how to incorporate Buy With Prime into your BigCommerce store and the numerous advantages it brings.
The Direct-to-Consumer (DTC) e-commerce landscape is fiercely competitive, with retailers continually investing more into their online presence. Yet, ensuring a sale can be elusive when faced with numerous hurdles that lead to customer abandonment. In 2021, online merchants lost up to $705 billion due to this issue.
According to the Baymard Institute, the top three reasons for cart abandonment are high additional costs, account creation requirements, and slow delivery. However, these issues are addressable. With effective optimization strategies, retailers can enhance their conversion rates by up to 35%. This is where Amazon’s latest B2B offering, Buy With Prime, plays a pivotal role, providing a trusted checkout solution that leverages the existing Amazon Prime membership.
Buy With Prime is now accessible to all U.S. BigCommerce store owners.
Buy With Prime is an Amazon-supported integration for BigCommerce and other e-commerce platforms, enabling customers to complete purchases with Amazon Prime, enjoying a streamlined checkout process and fast, free deliveries, even when not shopping on Amazon.
Upon adding Buy With Prime to your BigCommerce store, customers will see a ‘Buy With Prime’ button on selected products, allowing them to checkout using their Prime membership. Upon clicking, they are prompted to log into their Amazon account, with the checkout menu automatically populating their preferred payment and shipping information from their Prime account, simplifying the purchase process.
Amazon reports that integrating Buy With Prime into an online retail store can increase conversion rates by an average of 25%.
Buy With Prime is now available at the platform level across BigCommerce, allowing for a straightforward integration process consisting of just four simple steps.
Before proceeding, there are a few requirements to be aware of.
Buy With Prime presents a mutually beneficial solution for both retailers and customers, leveraging the unparalleled convenience of Amazon Prime’s benefits. With over 200 million Amazon Prime subscribers globally and 167 million in the U.S., merchants can leverage this loyalty by extending Prime benefits to their own storefronts, fostering growth.
Here are the compelling reasons to integrate Amazon’s Buy With Prime into your BigCommerce store if you haven’t already:
Upon signing up, you can display the BWP badge on your storefront, indicating the availability of the option. Your selected products will also display the Prime logo and BWP button, reinforcing customer trust.
Customers are familiar and trust Amazon, with many actively filtering products based on Prime shipping availability. Adding Buy With Prime to your BigCommerce site leverages this trust to attract more customers and enhance purchase likelihood.
The primary reason customers subscribe to Amazon Prime is for expedited delivery options, such as one-day and two-day shipping. By extending this convenience through Buy With Prime on BigCommerce, customers can shop with ease, knowing their purchases will arrive promptly, and with the assurance of Amazon’s reliable delivery and return services.
Buy With Prime can significantly reduce cart abandonment by eliminating the need for customers to create an account, thereby avoiding the hassle of filling out personal, shipping, and billing details.
With BWP, customers can simply log into their Amazon account (via your site), where all necessary information is already populated, ensuring a seamless purchase journey and fostering brand loyalty.
If you already utilize Fulfilled by Amazon (FBA) for your products, the setup for Buy With Prime is even more straightforward. When a customer uses Buy With Prime on your BigCommerce store, Amazon can ship the product from inventories stored at nearby fulfillment centers.
The process is simplified as Amazon manages everything from storage to delivery and returns, allowing you to focus on business growth.
Amazon’s integration with BigCommerce also facilitates centralized inventory management, enabling you to control your BWP product catalogs and review Prime orders and returns directly from your BigCommerce control panel.
Integrating Buy With Prime with your BigCommerce store requires no developer or technical expertise, as the process is simple and can be completed in minutes, especially if you are an existing Amazon seller. Simply install the BWP app on BigCommerce, drag and drop the button onto your preferred products, and you are ready to go!
With Buy With Prime, you gain access to valuable shopper information, such as names and email addresses, which can be integrated into your CRM database for enhanced customer service and relationship building. The data can also be used for retargeting campaigns, marketing relevant products, and advertising seasonal promotions, fostering brand loyalty.
Creating an e-commerce store that consistently converts prospects with minimal leakage requires a blend of technical and creative skills, including site design, UI/UX enhancement, conversion optimization, and more. Partner with BigCommerce experts who specialize in constructing high-value retail assets. Establish a new storefront or maximize revenue from an existing one with Coalition Technologies.
Explore our portfolio or contact us for a consultation on optimizing your BigCommerce site with Buy With Prime and other features.
