Marketing technology, or martech, encompasses a wide range of tools designed to enhance campaign success. Identifying the ideal martech software for 2024 is crucial for staying ahead of industry trends and outperforming competitors.To assist you in gaining a competitive edge, we have curated a list of the top 15 martech tools for 2024. We will delve into the features and pricing of these options.Seeking expert insights into martech? Reach out to us online to explore the most suitable martech solutions for your business!Curious about the tools listed below? Here’s a comprehensive overview of all the tools, their pricing, and key features:
Tool
Price
Features
Details
MCFX
View pricing
Customer relationship management (CRM), data tracking and analytics, and marketing automation
Learn more
GA4
Free
Marketing analytics, website and app tracking, and traffic measurement
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Optimizely
Free plans available, more pricing and features upon request
Customer satisfaction, A/B testing, and web feature experimentation
Learn more
Buffer
Free trial and plan available, as low as $6 a month
Social media management, post scheduling, and audience engagement tracking
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Hootsuite
Free trial available, $90/ month for basic plan
Social media planning and management, social advertising, and post tracking and scheduling
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Nutshell
Free trial available, as low as $16/ user
CRM, pipeline management and storage, and customer data tracking and storage
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Trello
Free plan available
Project management, onboarding services, and task management across teams
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Ahrefs
Starting at $99/ month with different plans available
Search engine optimization (SEO) tools, competitor analysis, and keyword research
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Marq
Free plan, then starting at $10 a user
Branding and design, template creation, and content production
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Criteo
Upon request
Online display advertisement creation, ecommerce advertising, and ad design and integration
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Slack
Free limited plans available, then $7.25 per user per month
Team messaging and meetings, private and group channels, and desktop and mobile messenger access
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Marketo
Upon request
Marketing automation, lead management, and marketing analytics
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Feefo
$119/ month for basic plan
Review generation platform, ecommerce-driven review sourcing, ad review response guides
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Shopify
$39/ month for basic plan
Ecommerce platform, ecommerce automation, and product listing and cross-channel marketing
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Hotjar
Free plan available
User behavior analytics, user feedback generator, and one-on-one user interview capabilities
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With a quick overview of our top picks, let’s delve deeper into the most effective martech software options for 2024.
At the forefront of our martech tools list is MCFX — the comprehensive marketing platform from WebFX. We’ve included it here not for our benefit, but because it can significantly boost revenue for businesses of all sizes, industries, and levels of expertise through live data.MCFX harnesses IBM Watson’s capabilities to gather, analyze, and report on customer data, offering features like marketing automation, email and call tracking, and unified data access for your teams.
GA4, Google’s free analytics platform, allows you to track essential metrics for your website and other channels. As a budget-friendly option for those new to marketing and analytics, GA4 is a valuable tool.The latest version of GA4 enables you to create events, measure conversions, and identify the pages contributing most significantly to your business revenue.
Next on our list is Optimizely, a leading tool for customer satisfaction and review management.Optimizely enables you to conduct tests and experiments to understand what customers like and dislike about your website. Use it to engage with users and gather feedback to improve your site.Given the importance of reviews in understanding your audience, a review tool like Optimizely is essential. It has replaced Google Optimize, becoming the go-to tool for the search engine giant.
Buffer is an all-in-one suite for optimizing your social media presence.Buffer assists in building your audience and expanding your online presence through content publishing, scheduling, social analytics, custom landing pages, and AI assistance.For a comprehensive social media tool that consolidates all channels, Buffer is an excellent choice.
