Comments on a website do not inherently possess SEO value beyond engaging in dialogue with like-minded individuals. However, what about the platform hosting these comments? Does the presence of additional content enhance the site’s SEO? As with many SEO-related queries, the answer hinges on several factors. Yet, maintaining a reputable and well-moderated comment section on your blog can positively impact your search engine rankings.
Contact us at 888-601-5359 to discuss SEO services from WebFX, or continue reading to discover how blog comments can contribute to your site’s optimization.
From Google’s perspective, blog comments are considered additional content on a page. Therefore, if your blog post is 1200 words and you have 400 words of comments, the total word count is 1600. This translates to free content for your site, as comments not only stimulate discussion but also enhance the site’s overall quality.
Nonetheless, there are a few caveats to consider. Similar to blog post content, comments must provide value or, at the very least, avoid spam.
To leverage blog comments for SEO, treat them as original content on your site. This involves removing spam comments and broken links.
Having blog comments can offer inherent SEO benefits.
One such advantage is the potential for latent semantic indexing (LSI) keywords. These keywords act as synonyms for the main keywords in your blog post, helping your content rank higher in search engine results pages (SERPs).
Big blogs, like Moz, benefit from their comment sections constantly. As the community engages in discussions, they enhance the post’s ability to rank in SERPs. Google recognizes long posts as a sign of quality and notices the abundance of text below, potentially including relevant information that could aid users.
As with all SEO ranking factors, this may change over time. However, your blog’s comment section can be a valuable source of LSI keywords and free content to improve page rankings.
If you haven’t enabled comments on your blog, it’s time to add them. You have several options for incorporating SEO-friendly comments, such as using your CMS’s built-in comment system, integrating a blogging platform into your website, or utilizing third-party comment clients like Disqus.
However, be cautious of spam and ensure these systems align with your site’s requirements. At WebFX, our content marketing team knows how to leverage blogs and comments to your advantage, ensuring exceptional results for our clients. Let us do the same for you!
