Looking to expand your local customer base and drive foot traffic to your establishment? Geofencing marketing presents a powerful solution for engaging local clientele actively seeking your services. This article delves into five illustrative geofencing case studies to demonstrate the application of geofencing strategies for business growth, accompanied by three essential best practices for geofencing campaigns. For guidance on initiating geofencing, connect with a strategist at 888-601-5359 to explore how geofencing can elevate your business performance.
Before we explore geofencing examples, let’s clarify what geofencing entails. Geofencing involves setting virtual boundaries to send targeted advertisements to individuals entering or exiting specified zones.
Geofencing enables the delivery of exclusive offers and tailored experiences to customers within a specific area, often near your business, a competitor’s location, or an event venue. Common geofencing marketing methods include app notifications and ads, which often appear as pay-per-click (PPC) ads in search results or within social media feeds.
Upon entering, lingering, or exiting your designated geofence, you can send a notification or trigger a personalized ad to incentivize customers to visit your business. Now that we’ve defined geofencing, let’s examine five effective geofencing examples.
Many well-known brands leverage geofencing to attract customers to their stores. Below are five examples of successful geofencing marketing strategies.
1. Starbucks
Starbucks employs geofencing to promote drinks to interested customers, often sending push notifications when users are near their locations. Let’s explore a couple of their geofencing strategies.
This coffeehouse giant promotes drink specials to draw customers in. A notable example is their happy hour special, offering buy-one-get-one-free (BOGO) deals on selected grande or larger drinks from 2-7 p.m. on select Thursdays. Customers within the geofence receive a push notification about this exclusive offer, incentivizing them to visit. Starbucks also sends personalized app notifications, such as encouraging users to purchase their preferred Frappuccino.
2. Dunkin’
Dunkin’ employs similar strategies to Starbucks, sending app notifications to users entering their geofence, offering exclusive deals on drinks and food.
In addition, Dunkin’ utilizes Snapchat filters to drive foot traffic. For National Donut Day, they created a giant sprinkle donut filter, accessible to users within the geofence. This approach successfully engaged customers and encouraged them to visit Dunkin’ for a free donut with a purchase.
3. Uber
Uber relies on geofencing marketing to connect drivers with fares. The company sets geofences around airports, nightclubs, hotels, and more, sending push notifications to users upon exiting these areas, informing them of nearby Uber drivers.
4. Johns Hopkins Hospital
Johns Hopkins Hospital uniquely employed geofencing to target job seekers, using social media ads to promote open positions to qualified candidates with specialized pediatric experience.
5. C.R. England
Similar to Johns Hopkins, C.R. England utilized geofencing to recruit truck drivers, placing ads at truck stops with compelling offers to entice applicants for open positions.
These geofencing examples showcase how various companies effectively use this marketing tool to drive leads and candidates. To maximize the benefits of geofencing marketing, consider these three best practices.
1. Maintain small geofences
A common geofencing mistake is creating excessively large fences. To be effective, ensure your geofence is within a short distance that allows customers to visit your business. Walkable distances of four to five minutes or drivable distances are ideal.
2. Position geofences where your audience is active
Geofences should be set up where your audience is likely to engage with your content. Targeting competitors’ locations is a strategic approach to capture customers interested in your products or services.
3. Provide a compelling reason for action
Your geofencing ads and notifications should motivate customers to take action. Offer incentives like sales, exclusive discounts, or personalized deals to encourage visits to your store.
Geofencing marketing offers a fantastic opportunity to expand your local customer base and boost conversions. To leverage this effective marketing tool, let our team of over 500 experts assist you in getting started. With over a decade of experience, we can help you establish geofencing campaigns that yield results.
Are you ready to implement geofencing to increase customer traffic to your business? Contact us online or call 888-601-5359 to discuss our geofencing solutions.
