YouTube, a leading search engine and social media platform, is utilized by over two billion users monthly. Remarketing ads, designed for those who have previously engaged with your business, have demonstrated a 400% increase in engagement. Combining these powerful strategies results in an effective YouTube remarketing campaign that can significantly boost leads and revenue.YouTube remarketing, or retargeting, leverages a blend of YouTube channel data and Google Ads targeting to engage individuals who have interacted with your YouTube channel. This form of digital advertising involves creating an audience list in Google Ads based on various YouTube actions, such as:
Viewing specific videos
Subscribing to a channel
Liking videos
Landing on a channel’s homepage
Once your audience list is established, you can display ads to these individuals on YouTube or across Google’s other advertising networks. However, you must meet Google’s audience size requirements for your ads to be displayed. Each network has specific active user requirements:
Google Search Network: 1000 active users
YouTube: 1000 active users
Google Display Network: 100 active users
Gmail: 1000 active users
Google Ads will inform you if your audience meets the requirements. If not, consider alternative targeting methods or focus on expanding your YouTube channel through paid or organic means.Before remarketing to YouTube viewers, it’s essential to have an audience for your ads. As mentioned, creating a remarketing audience is a straightforward process. The two prerequisites for YouTube remarketing are:
Having an active YouTube channel
Having a Google Ads account
Setting up a YouTube channel or Google Ads account is necessary if you don’t already have them. Once these are in place, you can begin the YouTube remarketing process.1. Connect Your YouTube Channel to Your Google Ads AccountGoogle Ads requires access to your YouTube channel to gather audience data. Navigate to your YouTube Studio dashboard and access your advanced channel settings. Click “Link Account” and add your Google Ads information. YouTube will request your Google Ads customer ID, a 10-digit string assigned to your business within Google Ads. Find it at the top of your Google Ads dashboard. Ensure you have the correct customer ID if you have multiple businesses. Approve the link request in your Google Ads account, and both YouTube and Google Ads will indicate that your accounts are linked.2. Create an Audience from Your YouTube Data in Google AdsUse the Google Ads “Audience Manager” menu to build your remarketing list. Click the blue plus button, select “YouTube users,” and configure your audience settings. Enter an audience name, select who you want to include, choose a YouTube channel, and decide on how Google Ads will collect audience data. Once complete, create your audience, and Google Ads will gather your data.When creating your ad campaign, select your target audience, ensuring it’s the YouTube remarketing list you’ve created. Create your ad as usual, linking to a YouTube video, adding business details, or uploading files. For best practices on creating your business’s ads, refer to our Google Ads guide on our blog.We’re here to assist you in growing your business with YouTube remarketing or any other suitable advertising solution.
