If you’ve initiated a pay-per-click (PPC) advertising campaign, incorporating display ads may be on your radar. With a variety of display ad dimensions at your disposal, selecting the optimal size for your business can be perplexing. This article delves into the diverse display ad dimensions and presents seven best practices for leveraging Google display ads effectively.
A multitude of display ad styles are available for your campaign. Here’s a breakdown of options suitable for your business:
| Display Ad Type | Display Ad Size (in pixels) |
|———————–|—————————–|
| Square | 250 x 250 |
| Small Square | 200 x 200 |
| Banner | 468 x 60 |
| Leaderboard | 728 x 90 |
| Incline Rectangle | 300 x 250 |
| Large Rectangle | 336 x 280 |
| Skyscraper | 120 x 600 |
| Wide Skyscraper | 160 x 600 |
| Half Page Ad | 300 x 600 |
| Large Leaderboard | 970 x 90 |
| Mobile Leaderboard* | 320 x 50 |
*The Mobile Leaderboard is exclusive to smartphones and not available on tablets or desktop devices. These are some of the display ad sizes available to your business.
You have the flexibility to utilize any of these formats for your display ads. However, determining the most suitable formats for your business is key. Commonly used display ad sizes include the Medium Rectangle, Large Rectangle, Leaderboard, and Half Page Ad, as these dimensions tend to yield the best results for businesses seeking a favorable return on investment (ROI).
To create display ads that captivate your audience and enhance your return on ad spend (ROAS), we’ve compiled a list of best practices. Once you select your display ad size, adhering to specific regulations becomes crucial, influenced by the size of your ad.
1. **Monitor File Size**: Maintain a small ad file size, ideally 150KB or less, as per Google’s guidelines. Larger files may result in disapproval and slower load times, hindering user access to your content.
2. **Evaluate Color Choices**: Choose colors that align with your brand while ensuring your ad stands out without being overly stimulating. Google requires a border if a white background is used and ensures the ad background differs from the website’s.
3. **Review Text Restriction Rules**: Be aware of text restrictions, as certain ads may only accommodate a small percentage of text. Larger ads typically offer more text space, whereas smaller ads may limit this.
4. **Ensure a Clear Call to Action (CTA)**: Design your CTA to guide users towards the next step, making it prominent without overwhelming the ad. Scale the CTA button to fit the display ad size appropriately.
5. **Select Appropriate Images**: Choose images that resonate with your audience and align with your campaign’s message, ensuring they scale well with the chosen ad size.
6. **Include Your Logo**: Incorporate your logo for branding purposes, ensuring it fits within the ad without dominating the space.
7. **Test Your Ads**: Conduct A/B testing to optimize your ad’s performance on the display network and confirm that you’re investing in the most effective version.
With a range of Google display ad sizes available, you have the opportunity to create impactful ads for your business. For further guidance on crafting effective display ads, reach out to us online to explore how we can assist.
