Marketing is a complex and dynamic field that necessitates innovation and creativity for success. To elevate your marketing endeavors to their peak potential, you require resources that can fuel fresh approaches—Google searches alone are not sufficient.
Navigating the vast array of marketing literature can be daunting, but fear not; we’re here to streamline your decision-making process. On this page, we delve into 15 must-read books on marketing strategy, including:
– This Is Marketing
– The 1-Page Marketing Plan
– Contagious: Why Things Catch On
– How Not to Suck at Marketing
– Scientific Advertising
– Making Websites Win
– Obviously Awesome
– The Hawke Method
– Renegade Marketing
– Yes!: 50 Scientifically Proven Ways to Be Persuasive
– Purple Cow
– Creating Superfans
– Duct Tape Marketing
– How to Shoot Video That Doesn’t Suck
– Positioning for Advantage
Below, we provide a concise overview of each book’s essential details:
| Book Title | Author | Year Published | Best For Learning |
|———————|————————|—————-|——————————————|
| This Is Marketing | Seth Godin | 2018 | The purpose of marketing |
| The 1-Page Marketing Plan | Allan Dib | 2016 | How to simplify your marketing plan |
| Contagious: Why Things Catch On | Jonah Berger | 2013 | What makes marketing campaigns go viral |
| How Not to Suck at Marketing | Jeff Perkins | 2021 | Common marketing mistakes to avoid |
| Scientific Advertising | Claude C. Hopkins | 1923 | The importance of testing and measuring |
| Making Websites Win | Ben Jesson & Karl Blanks | 2017 | How to build a website that drives sales |
| Obviously Awesome | April Dunford | 2019 | How to position your product |
| The Hawke Method | Erik Huberman | 2022 | How to improve your marketing personalization |
| Renegade Marketing | Drew Neisser | 2021 | How B2B companies can build and expand their brands |
| Yes!: 50 Scientifically Proven Ways to Be Persuasive | Noah J. Goldstein, Robert Cialdini, Steve J. Martin | 2008 | Psychological tactics you can use to persuade prospects |
| Purple Cow | Seth Godin | 2003 | How to help your business stand out |
| Creating Superfans | Brittany Hodak | 2023 | How to increase customer loyalty |
| Duct Tape Marketing | John Jantsch | 2010 | How small businesses can optimize their marketing and sales |
| How to Shoot Video That Doesn’t Suck | Steve Stockman | 2011 | Tips for creating high-quality videos |
| Positioning for Advantage | Kimberly A. Whitler | 2021 | How to position your brand and edge out the competition |
For those who prefer digestible content, WebFX offers a regular email newsletter, Revenue Weekly, filled with fresh marketing insights. Additionally, our digital marketing services, spanning over 28 years, can assist with your campaign management needs. Contact us at 888-601-5359 or online to collaborate with our team today!
