In search of a local confectioner to purchase chocolates for her mother’s birthday, Mary turns to Google for assistance. Her search leads her to the top of the results page, where a sponsored advertisement for a local candy shop captures her attention. Upon clicking, she discovers that the store has precisely what she needs.This scenario illustrates the pivotal role of paid search advertisements in generating high-quality leads for your business. If you are new to running paid search campaigns, you may be uncertain about the various ad formats available or which ones are most effective. This page delves into the diverse types of search ads you can employ, along with illustrative examples.Continue reading to expand your knowledge!For those unfamiliar with paid search advertising, here are three primary forms of paid advertising that can benefit your business:1. Traditional Pay-Per-Click (PPC) AdsTraditional pay-per-click (PPC) ads are a staple in reaching qualified leads. These all-text ads are displayed prominently at the top of search results, above organic listings. Noticing an ad tag adjacent to your listing is a clear indicator of a PPC ad. These Google search ads are highly effective for targeting individuals searching for specific terms related to your business.They serve as an excellent means to drive traffic to your website and explore your offerings.2. Google Shopping AdsGoogle Shopping ads are a prevalent form of paid advertising, appearing at the top of search results and on the right side of desktop searches.These ads feature elements such as:
Product image
Product name
Price
Brand name
Each listing may also include star ratings, free shipping offers, or other promotional incentives. These paid search ads are highly effective for selling products to individuals actively searching for them.3. Google Local Services AdsThe final type of paid search ad is Google Local Services ads, which appear at the top of local search results. These ads are exclusively for service-based businesses aiming to attract interested leads. 
Unlike the other two types of ads, these do not operate on a pay-per-click basis. Instead, you are charged by Google only when someone reaches out to your business through these ads. With the types of PPC ads explored, let’s examine some real-life examples to understand how impactful ads can be crafted.1. David’s BridalType of PPC ad: Google Shopping ad Among our examples is David’s Bridal, which employs multiple cohesive and comprehensive Google Shopping ads. The first ad showcases a clear, high-quality image of the product, giving shoppers a clear expectation of what they will receive.In addition, the ad includes the star rating, allowing potential customers to see how many people have reviewed the dress and its overall rating. When you hover over the ad, you can also see that free shipping is offered. This cohesive ad provides all the necessary information for the shopper. 
In another example, David’s Bridal uses a “used” tag to inform shoppers that the dress is not new. This ad also includes a high-quality image and a descriptive product title. 
Both paid ads are clear and informative, giving shoppers a better understanding of what they are purchasing.Take inspiration: When creating Google Shopping ads, ensure the use of high-quality images to provide your audience with a clear representation of your products.
Using product photos can help ensure your audience receives a clear image of the product you offer.2. The Rosenthal GroupType of PPC ad: Google Local Services Next on our list is the Rosenthal Group, a real estate agency with a detailed and informative listing that aids local searchers in getting to know the company. The Rosenthal Group’s listing features a clear photo, making it easy for local searchers to see the real estate agent’s appearance.
Additionally, they include helpful information such as their operating hours, years in business, and location. 
Upon clicking their ad, you can see a comprehensive list of services they offer, allowing searchers to determine if this real estate agency is a good fit for their needs. 
Take inspiration: When creating your Google Local Services ads, ensure you create a complete and informative listing.
Listing all the services you offer helps qualified leads determine if you provide what they need, increasing the likelihood they will contact you.3. StarbucksType of PPC ad: Traditional PPC ad Another excellent example is Starbucks, which demonstrates how to create an informative ad for searchers. 
Starbucks leverages multiple ad extensions to provide users with a wealth of information.This ad includes location extensions and sitelink extensions, offering searchers additional helpful information that encourages them to click.Take inspiration: Utilize ad extensions to provide your audience with more information. Adding a “contact us” sitelink can significantly impact whether someone gets in touch with your business. Use these extensions to enhance your ads and entice more clicks.Paid search example #4: TargetType of PPC ad: Google Shopping ads Target provides another excellent example of a Google Shopping ad, utilizing a high-quality product photo and showcasing the star rating to highlight customer satisfaction. 
Another standout feature is the “Pick up today” option, allowing customers to purchase online and pick up the product in-store. This feature is a great way to encourage immediate purchases. Take inspiration: When crafting your Google Shopping ads, take advantage of elements that entice customers to buy. Incorporating features like in-store pick-up, free shipping, or special discounts can help increase conversions for your business.Paid search example #5: Dunkin’Type of PPC ad: Traditional PPC ads The final example we’ll examine is Dunkin’, which employs multiple ad extensions to entice users to click. From sitelink extensions to location extensions, searchers receive a wealth of information about the franchise. 
In particular, Dunkin’ uses a clever tactic by highlighting new products in their sitelink extensions. Drawing attention to new products is an effective way to capture your audience’s interest and prompt them to click on your ad. Take inspiration: When creating traditional PPC ads, be sure to include content that entices users to click. Adding links to new products or highlighting company features can entice prospects to click on your ad and explore your business.After reviewing these paid search examples, you may still be unsure which ad types are best suited for your business. If you require assistance in launching your paid search advertising campaign, WebFX is here to help. As a leading tech-enabled PPC company and a top Atlanta PPC agency, we have a team of over 500 marketing experts ready to develop a custom PPC advertising campaign tailored to your needs. Our team of experts has driven over $10 billion in revenue and over 24 million leads for our clients in the past five years.Confident we can help you create campaigns that drive growth online? Contact us online or call us at 888-601-5359 to speak with a strategist about our PPC services!
