“Everything is designed. Few things are designed well.” — Brain Reed.
In the digital era, websites have become more crucial than ever. They represent the initial impression of a business and can significantly impact sales. Therefore, a website that is not only visually appealing but also well-designed is essential. A beautifully designed website should be user-friendly, accessible, and visually engaging, with a harmonious blend of colors, fonts, and images to create a delightful user experience.
Several elements contribute to a distinctive website design. For inspiration, here are our top 10 most beautifully designed websites, accompanied by explanations of why their designs excel.
What it got right: Clean and intuitive website navigation.
The non-profit website for the Nashville Zoo features an easy-to-use navigation menu with an organized list of links to internal pages. Hovering over items reveals a dropdown sub-navigation menu, enhancing user experience and ensuring visitors can find information quickly.
What it got right: Responsive design.
With the rise of mobile devices, a mobile-friendly website is essential. Slack, a cross-platform instant messaging service, achieves this through flexible grids that adapt to various screen sizes, ensuring accessibility and engagement.
What it got right: Compelling visuals.
The luxury watch brand Audemars Piguet showcases its commitment to craftsmanship through high-quality images, videos, and graphics, capturing attention and conveying information effectively.
What it got right: Consistent branding.
Planet Fitness maintains a cohesive brand identity across its website and other online platforms, building trust and enhancing the overall user experience.
What it got right: Clear calls to action (CTAs).
Evernote’s website guides visitors toward desired actions with well-placed and visually distinct CTAs, making it easy for users to understand the benefits of the app and how to sign up.
What it got right: Fast loading speed.
UBC, a top Canadian university, uses a simple and clean website design with compressed images and videos to enhance loading speed, particularly on mobile devices.
What it got right: Readable typography.
The New Yorker maintains its brand identity online using variable legible font styles and sizes, ensuring content is easily consumed without straining the eyes.
What it got right: Thoughtful use of whitespace.
Ahrefs uses whitespace effectively to improve readability, organize content, and create a sense of elegance and sophistication.
What it got right: User-friendly form.
This payroll website uses an illustrative approach with graphics to draw attention to a simple and easy-to-fill sign-up form.
What it got right: Social proof elements.
Udemy incorporates testimonials, reviews, and social media integrations to build credibility and encourage user engagement.
Beautiful website design involves simplicity, visual appeal, functionality, responsiveness, and accessibility. Each website showcased has a unique combination of features that contribute to its overall design. By considering these factors, you can optimize user experience, aesthetics, and conversion rates. A well-designed website not only looks visually appealing but also functions seamlessly to meet the needs of your visitors.
Key features to create an attractive, functional, and useful website include:
Clean and intuitive navigation
Focus on responsive design
Illustrate compelling visuals
Ensure consistent branding
Create clear CTAs
Improve loading speed
Use readable typography
Be thoughtful with whitespace
Provide user-friendly forms
Share social proof
With careful planning and effort, you can create a website that will impress visitors and help you achieve your business goals. If you need assistance, WebFX’s experienced web design team can help you launch a beautiful, revenue-driving website that is innovative and effective.
Ready to get started? Call 888-601-5359 or contact us online to learn more!
