Discover the impressive ROI of pay-per-click (PPC) campaigns, where businesses see a $2 return on every $1 invested. These ads are a powerful tool for generating valuable leads, with a 50% higher conversion rate than organic traffic. Explore eight essential PPC ad types tailored to boost your business’s lead acquisition on this page.
For those ready to embark on their PPC journey, reach out to our team online or call 888-601-5359 to discuss our comprehensive PPC packages with a strategist.
Search ads are the most prevalent form of PPC, prominently displayed at the top and bottom of Google search results. They are labeled with the word “ad” to signify paid content. Text-only, these ads are crafted using Google Ads, optimizing their visibility through strategic keyword selection and competitive bidding.
To launch an effective search ad, start by identifying relevant keywords. Long-tail keywords, with three or more words, such as “HVAC company in Harrisburg, PA,” are ideal for driving interested leads and maintaining a low cost per click (CPC). Bidding for ad placement involves setting a maximum bid, with your bid amount and quality score determining your ad’s position.
Enhance your search ad strategy by incorporating negative keywords to exclude irrelevant traffic. This targeted approach ensures that your ads reach potential customers more effectively.
Display ads offer a visual element, often including images alongside text, and are found on Google’s partner websites. They enable precise targeting, reaching specific demographics or those who have visited similar sites. These ads are effective for brand exposure and capturing occasional leads.
Social media ads are a popular choice, appearing in feeds across platforms like Facebook, Instagram, and Twitter. Selecting the right platform based on audience preferences is crucial. Advanced targeting options allow for precise lead targeting, enhancing engagement and conversions.
Remarketed ads reengage potential customers who have visited your website but didn’t convert. Using Google’s remarketing code, these ads appear to individuals who have previously shown interest in your products or services, encouraging them to reconsider their decision.
Google shopping ads provide a “window-shopping” experience, showcasing products and prices directly in search results. They are an effective way to drive traffic to your product pages, offering a clear view of your offerings before users click.
Local service ads are ideal for businesses in specific service industries, like plumbing or HVAC, and are tailored to local queries. These ads are highly targeted and effective in driving local customers to your business.
Gmail sponsored promotions deliver ads directly into users’ inboxes, providing a unique opportunity for direct engagement. With advanced targeting options, these ads can reach interested leads based on their interests and behaviors.
Instream ads, found within YouTube videos, are a highly visible and engaging option. They can range from full-screen, non-skippable ads to smaller sidebar ads, offering a range of options to capture your audience’s attention.
At WebFX, with over 28 years of experience, we specialize in creating effective PPC campaigns across various formats and platforms. For personalized advice on the best PPC ad formats for your business, contact us online or call 888-601-5359 to discuss our tailored paid advertising solutions.
