Undoubtedly, the cornerstone of effective digital marketing is mastering search engine optimization (SEO). This strategy is pivotal in ensuring your web pages achieve high rankings on Google, thereby increasing visibility and driving traffic to your site.
Yet, merely ranking high is not sufficient; you must rank for queries that are relevant to your industry. To achieve this, Google must comprehend the nature of the content on your website.
This is where structured data plays a crucial role. It aids Google in interpreting the context of your pages, thereby enhancing their placement in appropriate search results and assisting in reaching your target audience. Ensuring the proper setup of your structured data is essential, which is why testing it is recommended.
In this blog post, we delve into a range of structured data testing tools that can bolster your SEO efforts. Stay tuned for more insights, and consider subscribing to Revenue Weekly — our email newsletter — for further digital marketing expertise!
Structured data tools are essential resources for refining structured data. They typically analyze your current data for vulnerabilities and aim to help your pages qualify for rich results.
With this understanding, the next question is: which tool should you choose? There are numerous options available, but it’s beneficial to focus on the best ones.
Our goal here is to provide a comprehensive list of the top six rich results testing tools. Notably, all of these tools are free to use!
Given that rich results are all about how your content is presented in Google, it’s no surprise that Google itself offers several structured data tools. The first is Google’s Rich Results Test.
This free tool is straightforward. Simply input a URL into the tool, and it will process the URL for a brief moment before providing you with a set of results.
The results will inform you of the number of valid items detected as eligible for rich results, as well as whether the page was successfully crawled. If there are any issues with crawling, the tool will direct you to them.
Another Google tool for structured data testing is the Google Search Console Structured Data Report. Available as part of Google Search Console, this free tool helps monitor your site’s SEO.
The Structured Data Report offers a simple overview of your site’s schema markup, detailing the precise number of structured data elements and their validity, warnings, and errors.
This tool is excellent for gaining a comprehensive understanding of your site’s schema markup rather than focusing on individual pages.
The third tool on the list, offered by Google, is the Google Email Markup Tester. Unlike the previous two tools, this one focuses on markup within your emails rather than your website.
Using this tool involves copying and pasting your email HTML into the provided box and clicking “Validate.” The tool will then return any extracted structured data and inform you of any errors.
Beyond Google, it’s also beneficial to rank in Bing’s search results. This is why the Microsoft Bing Markup Validator can be a valuable tool.
This structured data tool is part of Bing Webmaster Tools, a free SEO monitoring service. It operates similarly to Google’s Rich Results Test, allowing you to input a URL and receive feedback on any errors.
Schema.org is a notable entry on this list as it is a collaborative effort between Google, Microsoft, Yahoo, and Yandex. It aims to assist site owners in creating and testing structured data.
The Schema validator functions similarly to most other tools on this list: you input a URL, and it provides insights into your structured data. The key difference is that Schema offers more in-depth information.
The final tool on this list is the JSON-LD Playground. JSON-LD is a structured data format favored by many site owners, but it’s relatively new, so not everyone is familiar with it. If you’re looking to use JSON-LD, this tool can be helpful.
It allows you to experiment with different JSON-LD codes to see what elements they generate. You can input or paste a piece of code, and the tool will provide a preview of what it would look like in practice. This tool is useful for checking your structured data as you develop it.
If you’re seeking assistance in optimizing your website to rank highly in relevant search results, WebFX can help. We can improve not only your structured data but also all other SEO aspects of your website.
To assess your website’s current SEO standing, use our free SEO checker tool. For professional SEO optimization services, consider our offerings, where we can place your site in front of users who are likely to convert.
For further inquiries, call us at 888-601-5359 or contact us online today!
