Amazon provides a variety of advertising solutions for businesses seeking to promote their products, ranging from Sponsored Products to Sponsored Brands. Deciding which route to take is crucial. To inspire your advertising strategy, explore these nine illustrative Amazon advertising case studies:Ad Type: Sponsored Brands 
Quilted Northern’s Amazon advertising campaign is robust, capitalizing on competitive, high-volume keywords like “toilet paper” to boost sales and differentiate itself from established competitors. Key insights from this Sponsored Brands example include:
Craft compelling headlines that resonate with customer needs
Develop descriptive product titles that clearly outline product content, such as “24 rolls”
Ensure a primary image accurately showcases your product
Bonus: Opt into Fulfillment by Amazon (FBA) or Seller Fulfilled Prime (SFP) to offer Prime shipping
Ad Type: Sponsored Brands 
Traeger’s ad campaign effectively caters to those seeking a smarter grilling experience. The brand ranks for several relevant keywords, including “wifi grill,” targeting the desired audience. Learnings from this Sponsored Brands example encompass:
Target long-tail keywords to display ads to more qualified shoppers
Create product bundles of two to three advertised items, such as a grill and pellets
Spark curiosity with your headlines, such as “Taste the wood fire difference”
Bonus: Enhance your promotion with video ads
Ad Type: Sponsored Brands 
La Colombe, like other brands selling on Amazon, targets brand-specific keywords, such as “la colombe,” to gain visibility over competitors bidding on the same terms, such as Starbucks. Insights from La Colombe’s Sponsored Brands ad include:
Offer various options to cater to different customer needs, such as dairy and non-dairy alternatives
Specify the quantity and size of bulk items, such as “9 Fluid Ounce, 12 Count”
Align primary product images to enhance brand recognition
Bonus: Optimize your Amazon Store for users clicking “Shop [Your Brand]”
Ad Type: Sponsored Products 
Foxelli utilizes Sponsored Products ads to promote its trekking poles, competing with market leaders on Amazon. Key takeaways from this Amazon advertising example are:
Feature everything customers receive in their purchase in the primary product image
Incorporate relevant keywords into the product title, such as “carbon fiber trekking poles”
Emphasize product features like “lightweight” and “collapsible”
Bonus: Hire a professional to stage and photograph your products
Ad Type: Sponsored Products 
Charmin, a well-known toilet paper brand, also leverages Amazon to drive sales, targeting keywords like “soft toilet paper” and more. Insights from Charmin’s Sponsored Products ad include:
Reinforce product content with packaging, such as “18 rolls”
Include coupon offers to distinguish your ads
Provide easy-to-skim information like ply rating and size for relevant products
Bonus: Apply for relevant product certifications like Climate Pledge Friendly
Ad Type: Sponsored Products 
FELIWAY, a vet-recommended brand, produces diffusers and sprays to assist cats with relaxation and bonding. Key insights from this Amazon ad example are:
Incorporate trust signals like “Vet Recommended” into product titles
Enroll products in programs like Subscribe & Save to maximize ad returns
Utilize product versus lifestyle images for the primary image
Bonus: Optimize for badges like “Amazon’s Choice” with search engine optimization (SEO)
Ad Type: Video 
Outdoor company Glymnis utilizes Amazon’s video ads, providing significant real estate in search results. Learnings from this Amazon video ad example include:
Highlight various product applications, from sidewalks to hiking trails
Demonstrate product usage from setup to storage
Brand products with your logo to protect against counterfeits and build awareness
Bonus: Upsell by promoting add-on purchases, such as different attachments
Ad Type: Sponsored Brands 
Home lighting company Brightech is a proponent of Sponsored Brands ads, employing a range of ads to introduce its offerings, from floor lamps to string lights. Key insights from this Amazon Sponsored Brands example are:
Engage shoppers with questions in headlines
Expand your campaign with multiple product combinations to identify top performers
Create user-focused product titles as an experiment
Bonus: Include product benefits like warranty information in the list of product features
Ad Type: Display 
Miroco leverages Amazon’s display ads, which appear outside of product listings, to encourage shoppers to return to Amazon or deter them from purchasing from competitors. Key takeaways from this Amazon ad example include:
Improve click-through rates (CTRs) with promotional offers, such as a $10 coupon
Advertise high-star-rated products to increase shopper trust and confidence
Anticipate product title truncation and plan accordingly
Bonus: Use Sponsored Display audiences targeting to refine your ad targeting
Seeking more information on advertising your products on Amazon? Refer to these frequently asked questions:What types of Amazon ads are available?Amazon offers several ad types, including:
Sponsored Brands: Displayed at the top of search results with three featured products.
Sponsored Products: Promote a single product in search results and on product pages.
Display: Advertise a single product on and off Amazon, with remarketing capabilities.
Video: Showcase a single product (and brand) with video ads on Amazon.
Most of these advertising options, like Sponsored Brands and Sponsored Products, are self-service, allowing you to create ads through your Amazon Seller Central or Amazon Vendor Central account.How much does Amazon advertising cost?Amazon employs a pay-per-click (PPC) pricing model for its ad network, meaning you pay only when someone clicks on your product ad. The average cost-per-click (CPC) on Amazon is $0.77, though this can vary based on your business, product, and strategy. Manual targeting can result in lower CPCs compared to automatic targeting.Advertising on Amazon can help your brand:
Build brand awareness
Drive purchases
Increase revenue
And more
While Amazon advertising incurs costs, a seasoned marketing agency can help optimize your revenue. WebFX, for instance, offers a team of Amazon marketing specialists dedicated to reducing your Advertising Cost of Sale (ACoS) while boosting sales. Discover how Amazon ads can grow your bottom line by exploring our ad services for Amazon!
