Annually, the cost for 30-second commercials during the Super Bowl escalates, with this year’s ceiling reaching an astronomical $5 million, as reported by CBS. This sum is considerable, particularly for companies with annual revenues that don’t even surpass this figure. Should your marketing budget accommodate such a substantial sum, a Super Bowl advertisement would grant unparalleled dominance in the advertising landscape. However, where should your extensive marketing funds be allocated? Our infographic delves into this question, offering insights on various advertising mediums.
Instagram’s cost per thousand impressions (CPM) for photo and video ads is notably low, around $20. With a $5 million budget, you could achieve approximately 166,666,666 impressions, reaching about 52% of the U.S. population. This figure dwarfs the 114 million viewers of the 2015 Super Bowl, the most-watched television program in history. Instagram, therefore, offers a compelling alternative to television for engaging with a broad audience on a visually-driven platform.
Facebook boasts similarly low ad rates compared to television, with a CPM of just a few cents per thousand impressions. A $5 million budget could extend your reach to 20 million Facebook users, albeit not as many as during the Super Bowl. However, Facebook’s targeted advertising system ensures that you’re engaging with potential customers who have a genuine interest in your brand.
Google AdWords, a pioneer in affordable internet advertising, offers an average cost-per-click (CPC) of about $1.50. With $5 million, you could afford 3.3 million clicks. While AdWords keyword costs vary significantly, this platform allows for millions of potential clicks from interested individuals.
Local newspaper ads can be an effective strategy for small businesses, with rates starting at $11. A $5 million budget could fund 454,545 small local newspaper ads, allowing for consistent weekly advertisements for over 1,245 years.Radio advertising presents another option for local businesses, offering a direct line to potential customers during their daily routines. At an estimated $500 per week, you could create 200,000 30-second radio advertisements, or one continuous ad for four and a half years.Telemarketing, though controversial, can yield sales if managed effectively. A $5 million budget could provide 71,428 hours of telemarketing time, equivalent to about eight years of continuous phone calls.Email marketing, akin to telemarketing, involves direct customer engagement. With a budget of $5 million, you could engage in email marketing for 1,388 years, assuming you send four emails per month, resulting in a substantial return on investment (ROI). The BBB offers a valuable avenue for enhancing business reputation and credibility. With an annual cost of roughly $11,000, a $5 million budget could fund BBB accreditation for 454 consecutive years, reflecting a deep commitment to quality and customer satisfaction.SEO is crucial for online success, and with a budget of $5 million, your marketing team could maintain a world-class SEO strategy for about 140 years, ensuring long-term competitive advantage.The New York Times offers diverse advertising options, including front-page, full-color ads. With a budget of $5 million, you could afford 100 such ads, ensuring a significant presence in the nation’s most prestigious newspaper.Investing in high-quality websites could yield substantial returns. With $5 million, you could create 45 websites that consistently attract visitors and convert them into customers, leveraging the trillion-dollar ecommerce industry.Network primetime TV ads offer another avenue. With $5 million, you could purchase 44 ads at $112,000 per spot, providing substantial viewership and airtime.Yahoo! front-page buyouts present an internet advertising option. With $5 million, you could purchase Yahoo!’s front page 11 times, reaching a significant online audience.National magazines provide relevant and respected advertising platforms. A full-page, full-color, inside-cover ad in a national magazine could be secured within your budget, depending on the industry and publication.Billboards, especially in high-traffic areas like Times Square, offer a visual presence. A $5 million budget could fund an eight-week billboard campaign, reaching a substantial audience of 2.8 million.For sports event advertising, March Madness presents an alternative to the Super Bowl. A 30-second ad during the tournament costs $1.5 million, providing an opportunity to target an audience interested in basketball.Should you require guidance in determining the best use of your advertising budget, contact us today. Our team is dedicated to helping your marketing efforts drive comprehensive growth for your company.While the outcomes may not match those of the Super Bowl, we are committed to delivering effective strategies tailored to your needs.
