Retargeting, a strategic marketing approach aimed at individuals who have previously interacted with your online business, is a powerful tool for enhancing conversion rates. The best part? There are various forms of retargeting, including:Discover the different retargeting strategies available and subscribe to our email newsletter, Revenue Weekly, for more digital marketing insights from an agency with over 28 years of expertise!Retargeting is a marketing method that zeroes in on users who have previously expressed interest in your company. This interest could stem from a website visit, a social media follow, or a click on your ads. In marketing, the goal is to reach the most relevant audience, the one most likely to engage with your ads.Retargeting is highly beneficial for this reason. What audience is more receptive than one that already has a stake in your business? By retargeting these individuals, you can reignite their interest in your products or services, potentially leading to significantly higher conversion rates and improved return on investment (ROI).Retargeting is not a singular strategy.There are numerous ways to retarget users online, and it’s advantageous to be knowledgeable about more than one method. Fortunately, we are here to provide you with an overview of various retargeting strategies for your campaigns. Here are six remarkable types of retargeting to consider!1. Display RetargetingDisplay retargeting is perhaps the most prevalent form of retargeting. It involves using paid advertising, specifically display ads, which appear on the margins of third-party websites, to reach users who have visited your site. 
You can run display retargeting campaigns on various platforms, with Google Ads being a leading choice. All these platforms operate on a similar basis.They track website traffic through cookies and then target users with product ads. Display ads appear on websites within the ad network you are using. For instance, if you use Google Ads, your ads will show up on sites within the Google Display Network.2. Search RetargetingSearch retargeting is another common retargeting method that functions similarly to display retargeting but utilizes paid advertising on search engine results pages (SERPs) instead. Known as remarketing lists for search ads (RLSA) in Google Ads, it operates by tracking traffic to specific pages on your site. 
Paid search ads appear similar to organic results, with an “Ad” label in the top corner, typically showing up above organic rankings, making them highly effective in attracting clicks.3. Dynamic RetargetingDynamic retargeting differs from the previous two in that it’s not unique due to its format but rather its content. Dynamic retargeting ads can take various forms, but what defines them is their individuality for each user. These ads target individuals based on specific actions they took on your site, usually related to a particular product or service. Dynamic retargeting is highly effective because it is personalized for each user.Where someone may not respond to a general ad for your business, they might be much more receptive to an ad for the exact product or service of interest.4. Video RetargetingVideo retargeting is a straightforward concept — it is simply retargeting in the form of video content. YouTube is typically the most accessible platform for this type of retargeting. In Google Ads, you can set up video ads in the same manner as search or display ads. On YouTube, your ads will typically play before or during other videos people watch.It’s advisable to keep these ads brief to avoid user irritation or the “Skip Ad” option. As users browse YouTube for other videos, they can encounter your ads and be reminded of their interest in your products or services.5. Email RetargetingEmail is an excellent retargeting method that doesn’t involve paid advertising. With email marketing, you can send promotional and reminder emails to subscribers on your list. To build out an email list, you can set up short forms on your site encouraging people to submit their email addresses in exchange for something like a newsletter or special discounts. Then, you can start sending the promised material to everyone on your list.You can also send emails to individuals who have abandoned their carts on your site, encouraging them to complete their purchase. For those who have already fully converted, you can recommend additional products they might like.Email is an excellent retargeting method for personalization. You can use email management platforms to send mass emails that address each user by their individual name.6. Social Media RetargetingA final retargeting method to consider is social media retargeting, which involves advertising to people on social media. Social media retargeting ads are typically in-feed ads, appearing in users’ social media feeds. You can target people based on various criteria, such as those who have visited certain pages on your site or engaged with your social media.For example, on Facebook, you can target people who have visited your page or saved one of your posts.Ready to embark on your retargeting journey? WebFX is here to assist! With over 1,100 client testimonials, we are the retargeting agency businesses trust to deliver exceptional results for their online marketing, and we can do the same for you. Our retargeting services will help optimize each of the retargeting types listed above.You’ll also receive a dedicated account representative to keep you informed and involved with your retargeting campaigns. To get started with us, just give us a call at 888-601-5359 or contact us online today!
