SEO services are a potent tool for attracting increased traffic to your business, with 89% of marketers attesting to its effectiveness. To optimize your SEO strategy, it’s essential to pinpoint the appropriate keywords and produce comprehensive content that resonates with your target audience. Utilizing tools like Google Correlate can streamline this process by revealing search patterns and trends aligned with real-world data. This advanced analytics enables the development of SEO content that aligns with user intent and converts more customers. This article delves into the intricacies of Google Correlate, its application, and how it can elevate your SEO efforts. For further insights on crafting tailored SEO campaigns, explore our comprehensive SEO service offerings.
Please note: Google Correlate is scheduled to be decommissioned on December 15, 2019, due to low usage, as announced by Google.
Launched in 2011, Google Correlate operates similarly to Google Trends, albeit in reverse. These tools can be easily confused; therefore, it’s crucial to understand their distinct functionalities.
**Google Correlate vs. Google Trends**
– **Google Correlate**: Identifies keywords that share comparable time-based or regional search patterns with your entered queries.
– **Google Trends**: Analyzes the popularity of top Google search queries across various regions and languages. Google Correlate allows you to search for keywords based on known patterns, uncovering related terms and insights into your audience.
When using Google Correlate, you leverage data from existing trends to identify relevant keywords and understand search patterns. This tool can also reveal keywords with similar regional or time-based search behavior.
Conversely, Google Trends enables you to input keywords to observe how these trends evolve over time. Key features include:
– Popularity of keywords over time
– Keyword interest by sub-region
– Related topics
– Comparisons of relevant keywords
To effectively utilize Google Correlate, follow these steps:
1. Enter a keyword and click “Search Correlations” to generate a list of related keywords.
2. Review the list of 10 words sorted by association, representing the frequency of searches for the two keywords together. A correlation score of 1.0 indicates a perfect match.
3. If desired, click “Show More” to view up to 100 correlated terms.
4. You can also exclude terms that contain the word you’re seeking to find more relevant keywords.
This tool can be particularly useful when searching for terms like “manufacturing costs,” where excluding the term helps uncover related keywords such as “industrial expenses.”
Additionally, Google Correlate allows you to identify regional search patterns, pinpointing areas where people are most likely to search for related terms.
For instance, let’s consider a camping supplies store looking to target summer campers. By utilizing Google Correlate, the store can discover relevant keywords such as “beach camping,” “recreation area,” and “camping site,” enabling them to create content that appeals to this audience.
Google Correlate serves as an invaluable supplementary tool for SEO campaigns. Here are three ways it can enhance your efforts:
1. **Finding New Keywords**: Google Correlate can uncover additional keywords related to your core terms, helping you appear in more top Google searches.
2. **Understanding Your Audience**: By identifying patterns across time and locations, Google Correlate helps you understand your audience’s interests and search behavior.
3. **Creating Content at the Right Time**: This tool allows you to see how correlating terms vary over time, helping you publish relevant content during peak seasons or events.
In conclusion, Google Correlate is an excellent resource for improving your SEO campaign by identifying relevant terms, understanding your audience, and creating impactful content. To leverage this tool and drive success with your campaign, consider partnering with a team of SEO experts like WebFX. Our team of over 500 professionals can assist you in harnessing the power of Google Correlate and crafting a custom SEO strategy tailored to your needs. Contact us online to discuss our custom SEO campaigns and take your business to the next level.
