With the declining organic reach of social media posts, you might be contemplating whether to continue investing in an organic social media strategy in 2024. Watch this insightful video to explore the four key advantages of social media marketing for your business.Despite the challenges, organic social media remains a valuable asset in 2024. It can effectively engage potential customers, foster customer relationships, and drive sales. To maintain relevance, it’s crucial to stay abreast of platform changes.Visualize yourself as a surfer navigating the ever-evolving social media landscape. Keep a keen eye out for emerging features or industry shifts to capitalize on opportunities.Just as a surfer must paddle swiftly to catch a wave, marketers must act quickly and strike a balance between organic and paid social media to achieve success.Curious to learn more? Continue scrolling to discover:
Organic social media strategy
The benefits of organic social media
Organic vs. paid social media
Creating an organic social media strategy in 2024
An organic social media strategy outlines your approach to promoting your business on social platforms. It involves leveraging free tools and content to engage your audience, such as posts, photos, videos, memes, and stories.Understanding the benefits of an organic social media strategy is essential. It’s a vital component of your marketing strategy, as it helps you build a strong connection with your customers at scale, considering the vast 5 billion active social media users.When planned and executed effectively, you can enjoy the following benefits:
Sharing your brand story with a wider audience at no cost
Establishing your brand’s personality, values, and positioning
Building and strengthening connections with customers and prospects through informative, inspiring, entertaining, and shareable content
Engaging with your customers
Supporting customers with their concerns or questions
Cultivating a community around your brand
Before diving into creating an organic social media strategy in 2024, remember that a comprehensive approach to social media marketing involves both organic and paid strategies.Think of organic and paid social media as two different types of surfboards—both are valuable tools for achieving your brand’s goals.Use organic social media to:
Nurture your connection with existing customers or audience
Tell your brand story
Establish your brand’s credibility
Provide customer service support to existing customers
On the other hand, use paid social media to:
Reach a new audience or lookalikes of your existing customers and followers
Retarget social media users who engaged with your posts or page
Drive a target audience to become leads and convert
Boost a highly engaging or shareable organic post
In summary, it’s not a matter of organic vs. paid social media. Both are valuable components of your social media marketing strategy. Use organic social media to nurture relationships with your existing followers and customers, and leverage paid social media to target new users and convert them into leads.Ready to dive in? WebFX can assist you with paid social media marketing. Contact us online or call us at 888-601-5359 to speak with a strategist.A robust social media marketing strategy requires both organic and paid efforts. Now, let’s create an effective organic social media strategy with these tips:
Identify the social media platforms you’ll focus on
Make it easy for customers to find you on social media
Plan your organic social media posts monthly with a content calendar
Follow the 80/20 rule for helpful and promotional content
Join relevant groups and communities
Measure and monitor your organic posts’ performance monthly
Let’s delve into each one:Before launching your organic social media strategy, you must select your platforms. This tip applies to your paid social media strategy as well. Identify the best social media platform for your brand by analyzing where your target audience spends their time. Your audience could range from lesser-known platforms like Lemon8 to trending ones like TikTok and Instagram.Not sure which platform they prefer?Send a quick survey to your existing customers via email. Take this chance to express your gratitude for their loyalty and inform them of your wish to connect with them on their preferred social media platform. You can then inquire about their preferred social media platforms.Monitoring your competitors’ organic social media presence and activity can also provide insights into where your customers and prospects are. Once you’ve identified their preferred platforms, you can determine which ones to focus on.Finally, consider each platform’s user demographics and match them with your customers. If your business aims to reach more U.S. adults aged 18 to 29, consider Instagram, Snapchat, and TikTok. According to Pew Research Center data, 71% of U.S. adults aged 18 to 29 use Instagram, 65% are on Snapchat, and 48% use TikTok.Maximize your social media presence by making it easy for customers and prospects to find you. If you’re on multiple social media platforms, use the same account name on all of them to ensure consistency and ease of discovery.Link your social media pages and accounts to each other. You’ll also want to link to your social media pages on your website. This way, website visitors can also view your organic social media posts and engage with them!A content calendar is a vital tool for your organic social media strategy. It’s beneficial to plan your content a month in advance.Why? A content calendar provides an overview of your organic social media content for the month, helping you create a cohesive strategy and identify content gaps. Your content calendar can also assist you in balancing your content each month, ensuring you don’t over-share one type of content.Preparing for seasonal and holiday posts to stay relevant among your followers is also a benefit of a content calendar.For instance, if you’re in the recreation or entertainment industry, it’s nice to honor mothers during Mother’s Day weekend with a heartwarming Instagram reel or image. You can promote your Father’s Day sale when the occasion arrives.The 80-20 rule remains relevant in 2024. This rule suggests that 80% of your content should be informative, entertaining, or educational, while only 20% should promote your products and services.Think like a social media user. You would appreciate brands that share helpful content. Therefore, when your audience needs a solution, they’ll remember the brand that educated, made them smile, or made them laugh.Social media platforms like Facebook and LinkedIn offer groups, which are interest- or niche-based online communities. Members can create posts, ask questions, and reply to other users’ posts.Groups are excellent opportunities to understand your target audience and gather insights. Use them as a social listening tool.Are your target customers discussing your brand or your competitors? What are their pain points? What solutions are they seeking from these groups?Participate by sharing ideas and solutions. Avoid hard-selling and instead focus on establishing your brand’s credibility. Someone else may then recommend your business as a solution to a member’s needs.I joined a few dog groups on social media to read product reviews and exchange canine enrichment ideas from fellow pet owners. Despite no brands aggressively promoting their products, these online communities convinced me to try new toys for our puppies!Lastly, don’t forget to evaluate your organic social media posts’ performance. Track the right metrics and aim for improvement in your organic social media strategy each month!Which topics were your audience interested in? What type of content did they consume more of? Which social media posts led the most visitors to your website?By evaluating your organic social media strategy’s monthly performance, you’ll discover which topics resonate well with your audience. You’ll also learn about your customers’ concerns, pain points, and attitudes toward your brand.These insights can help you plan your next organic social media content calendar and gain a deeper understanding of your customers.Organic social media remains a valuable tool for nurturing relationships with your customers.If you need assistance in creating an organic social media strategy in 2024, WebFX can help. We are one of the best social media agencies in the world and the top Fort Myers social media agency. Our team has crafted 165,000 posts for our clients, so you can be confident we’ll create engaging social media posts for your business.Contact us online or call us at 888-601-5359 to speak with a strategist about our social media services today!
