In this video, Chris from the WebFX Strategy team elucidates the role of a digital marketing consultant in enhancing business growth.Transcript:What constitutes digital marketing? What does a digital marketing consultant do? This video delves into these questions and more, so stay tuned for the insights.By the way: To navigate directly to a specific part of the video, refer to the timestamps provided in the video description.Digital marketing serves as a powerful tool for online business promotion. It grants unprecedented access to a wider audience and customer insights, offering a plethora of strategic options for crafting or updating your business approach.Whether opting for an in-house marketing team or managing it independently, leveraging the Internet’s vast resources to amplify your brand’s reach is key – and the opportunities are vast.Let’s begin with the fundamentals.Digital marketing is a promotional strategy utilizing diverse tactics to connect with individuals online.Whereas conventional marketing relies on offline channels like TV, radio, and print ads, digital marketing taps into online platforms, such as social media and search engines, to engage with consumers.Key digital marketing strategies employed by consultants include:
Search Engine Optimization (SEO), targeting techniques to enhance website visibility on search engines like Google or Bing
Content Marketing, utilizing various content formats – such as videos, blog posts, e-books, and graphics – to connect with your audience across the digital landscape
Email Marketing, engaging potential customers via email communications, such as newsletters or automated drip campaigns
Social Media Marketing, leveraging platforms like Facebook, Twitter, and LinkedIn to engage with audiences
Digital Advertising, targeting specific audiences with paid online advertisements
Marketing Automation, employing technology to automate various marketing tasks
Web Design and Development, focusing on creating, maintaining, and updating websites offering a superior user experience
While not all strategies may be necessary, our digital marketing team strongly advises exploring or updating your existing strategy with these options.For a deeper understanding of each tactic, visit our YouTube channel and website.In cases where managing digital campaigns is time-consuming or you’re looking to innovate without a clear starting point, hiring a digital marketing strategy consultant may be beneficial.While an in-house hire offers the advantage of a team member present in the office, it also entails significant investment in salary, benefits, equipment, training, and tools. Outsourcing to an experienced agency or freelancer could be a more economical choice.Are you aware of what to anticipate when hiring an external digital marketing consultant? If not, here’s a heads-up!A digital marketing consultant is responsible for managing part or all of your digital marketing strategy. The daily responsibilities of a digital marketer can vary significantly from one business to another, as each company has unique requirements.Some businesses might need assistance only with SEO and social media, whereas others might require a comprehensive marketing agency. It all hinges on your specific circumstances.Despite the varying areas a consultant may handle, certain tasks are universal. These include:
Staying abreast of updates to digital marketing channels, such as Google algorithm changes or new social media features
Conducting research on your business, industry, and competitors to gain insights
Understanding your audience’s online behavior
Developing new strategies
Testing different components of your campaigns for optimal results
Monitoring and reporting on campaign performance
Monitoring and reporting are crucial, as data from past and current campaigns should inform future decisions. If you hire a digital marketing consultant, they should present this information in a straightforward manner, free from jargon and complex details.Ultimately, your consultant’s role should simplify your digital marketing success.There’s no harm in seeking evidence of past work or researching reviews before hiring someone to manage your strategy. Avoid investing in a marketer or agency that doesn’t yield a positive return on investment.WebFX, for instance, is an agency that has generated over six million leads and over two billion dollars in revenue for clients. We’d be delighted to discuss how we can assist you in your digital marketing endeavors.That concludes this video on digital marketing. To further enhance your marketing acumen, subscribe to our YouTube channel and sign up for Revenue Weekly, our email newsletter. Don’t miss out on the valuable insights from our team.Happy marketing!
